Reading Time: 7 minutes In an era where the digital footprint of a brand is scrutinized more than ever, navigating the complex landscape of customer opinions has emerged as a critical facet of corporate strategy. This comprehensive approach extends beyond merely observing online discussions about a brand to actively engaging in them, irrespective of whether the feedback is favorable or unfavorable. Addressing positive feedback with as much importance as constructively responding to negative comments solidifies existing […]

Reading Time: 6 minutes Nowadays, customer experience is key to any business. CX matters most for companies that provide services for multiple customers a day. This includes both brick-and-mortar businesses, such as stores, health clinics, hotels or service points, as well as online businesses, for example e-commerce or SaaS. Developing an effective CX program is a complex long term process, which must allow for all customer related matters. In this article you will learn six practices to help you develop a perfect CX strategy.