Reading Time: 7 minutes In an era where the digital footprint of a brand is scrutinized more than ever, navigating the complex landscape of customer opinions has emerged as a critical facet of corporate strategy. This comprehensive approach extends beyond merely observing online discussions about a brand to actively engaging in them, irrespective of whether the feedback is favorable or unfavorable. Addressing positive feedback with as much importance as constructively responding to negative comments solidifies existing […]

Reading Time: 6 minutes Modern businesses are increasingly aware that consumer reviews can be a key factor in achieving success, as they provide valuable insights for improving products, services, and overall business practices, forming a foundation for the development and innovation of any enterprise. Moreover, a high average rating and a large number of positive reviews are now one of the main criteria for a company’s selection in the eyes of potential clients, with Google […]

Reading Time: 6 minutes In 2023, Emplifi conducted a survey among over 2,000 consumers in the USA and the UK, aged between 16 and 55, who are active on social media and regularly make online purchases. It revealed that customer reviews and ratings are currently the most important factor influencing online purchase decisions – surpassing even price, return policy, and shipping costs. They play a significant role in today’s […]

Reading Time: 5 minutes When consumers have countless touchpoints with a brand – from traditional retail stores, through social media, to mobile apps – creating a consistent and engaging customer experience becomes a real challenge. Omnichannel marketing management is no longer just a trendy concept, but a necessity for companies wanting to build lasting relationships with their customers and stand out from the competition. The key to success is understanding how […]