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AI’s impact on marketing jobs

Reading Time: 5 minutes This question is one of the hottest topics of recent weeks and months. AI is becoming really advanced, and tools such as ChatGPT and DALL-E prove this advancement. This causes many people to fear about their professional future – copywriters, graphic designers, and even SEO specialists are worrying whether their work will soon be fully automated with AI. While there is no definite answer to this question, it’s […]
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7 ways to turn negative online reviews into positive ones

Reading Time: 5 minutes Why are online reviews so crucial? You may be under the impression that the quality of your product or service will defend itself and that properly selected marketing activities will provide you with the desired influx of customers, in the face of which user reviews are irrelevant. However, the numbers don’t lie. According to statistics, 95% of consumers read the ratings and comments of others before […]
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The state of your team’s AI transformation

Reading Time: 5 minutes Undoubtedly, implementing AI into an existing company is a huge challenge. While adopting AI can significantly streamline work and accelerate many processes, the transformation process itself can be complicated and time-consuming. In this post, we want to show you three major stages of AI transformation. We hope this knowledge will help you with this process in your business. According to IBM’s Global AI Adoption Index […]
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4 ways to get started with customer feedback

Reading Time: 5 minutes Whether you’ve just started your business or your company already has an established online reputation, acquiring and managing customer reviews can be quite a challenge. Entrepreneurs are particularly worried about negative comments from Internet users, though, as it turns out, completely needlessly. With the right approach, you can respond appropriately even to negative reviews and use them to attract loyal customers. In the following […]
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Displaying business card entries in Google Maps

Reading Time: 6 minutes Google listings are often underestimated, although for local businesses, they can make a marked difference in a company’s visibility in search results. With the help of this free and truly practical tool from the Mountain View-based giant, you can contact customers, get feedback, publish updates concerning your company and your offer and even publish a list of products and services. Google business card management is a skill that […]
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The benefits of managing your reputation online

Reading Time: 4 minutes Managing online reputation is, in fact, the obligation of every business owner and manager, provided their company is present and operates at least partly online. If you neglect that part of running a company, you won’t be able to develop it successfully and acquire new customers. A good online reputation is always a result of specific actions of your organization. Today, we want to show you why it’s so vital to manage online reputation appropriately.
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The future of brick-and-mortar shopping

Reading Time: 5 minutes In the previous article about customer expectations towards brick-and-mortar shopping, we mentioned that this sales channel is still appreciated by almost 30% of respondents. Brick-and-mortar shopping is still here, but will it stay for long? Today, we want to look into the future and see how this form of trade will likely evolve. THE FUTURE SHOPPER REPORT 2021 which was conducted on […]
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6 practices to help you build a CX program in your business

Reading Time: 6 minutes Nowadays, customer experience is key to any business. CX matters most for companies that provide services for multiple customers a day. This includes both brick-and-mortar businesses, such as stores, health clinics, hotels or service points, as well as online businesses, for example e-commerce or SaaS. Developing an effective CX program is a complex long term process, which must allow for all customer related matters. In this article you will learn six practices to help you develop a perfect CX strategy.
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