Reading Time: 10 minutes Increasing foot traffic to a brick-and-mortar store can be challenging, especially as online competition grows stronger. However, physical stores have certain advantages, such as direct contact with products, instant purchasing, and a unique shopping experience. In this article, we present seven proven strategies that will help you attract customers to your physical stores and make them more appealing. You’ll learn to optimize Google Business Profiles, leverage […]

Reading Time: 9 minutes In the age of the internet, where traditional forms of advertising often fall short, content marketing is transforming the way brands communicate with customers and stands out as one of the key tools for building relationships and trust. By creating valuable content that engages, informs, and sometimes even entertains, companies can more effectively reach their target audience. One of the criteria for defining customer segments […]

Reading Time: 8 minutes In the last decade, one of the most frequently used words in marketing was “personalization”. While the potential benefits deriving from it can be very large, for many companies the bar was often set too high. Fulfilling the requirements that came with choosing this path was difficult, and the ratio of efforts to the benefits obtained in this way was disproportionate in many cases. The […]