To compare your online visibility in Google Maps with your competitors, consider the location and search phrases used by your potential customers. This will allow you to identify any areas of strength or weakness and discover any untapped opportunities. By doing this, you can gain an advantage over other similar businesses in the area.
Determine which of your (or your competitors’) location is more visible in Google Maps based on the search query or the customer’s location.
Track overtime changes in the ranking of specific locations (either yours or your competitors’) in Google Maps search results to evaluate the impact of your local SEO efforts.