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Omnichannel marketing management: best practices in Customer Experience

Reading Time: 5 minutes When consumers have countless touchpoints with a brand – from traditional retail stores, through social media, to mobile apps – creating a consistent and engaging customer experience becomes a real challenge. Omnichannel marketing management is no longer just a trendy concept, but a necessity for companies wanting to build lasting relationships with their customers and stand out from the competition. The key to success is understanding how […]
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How Google Maps influences omnichannel strategy building

Reading Time: 4 minutes In the digital world, consumers are becoming increasingly sophisticated in their shopping habits. It’s no longer a straightforward path from interest in a product or service to purchase. The modern consumer might start their shopping journey on a smartphone while commuting, continue on a laptop at home, and then finalize their purchase in a physical store. In this intricate consumer landscape, numerous touchpoints can play to a retailer’s advantage – […]
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Revolutionary marketing strategies: How the ROPO effect changes the approach to advertising

Reading Time: 4 minutes The ROPO effect (Research Online, Purchase Offline) refers to an increasingly common practice among consumers who seek information about a product or service online and then make a purchase offline, in a traditional store. In an era of ubiquitous digitization and information accessibility, consumers increasingly use the Internet as a source of knowledge, comparing products, reading reviews, and then choosing a physical location to purchase. This phenomenon is fundamental to marketing, forcing the […]
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Boosting sales through recommendations: How AI offers personalized shopping suggestions

Reading Time: 3 minutes Imagine your customer walking into your store, and you already know what they’re looking for. You also know what they’ve bought recently, which products they frequently view and in which stores, and even what they’re planning to buy at this very moment. Not so long ago, this would have sounded incredible, but today, it’s pretty much our reality. The […]
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Competitive Advantage: How AI revolutionizes the shopping experience in the retail industry

Reading Time: 4 minutes Entering a new era of retail trade is no longer a secret. Artificial Intelligence (AI) undoubtedly represents one of the key tools driving this transformation and used to build a competitive advantage among retail companies. Areas previously dominated by basic, commonly known solutions are slowly being replaced by advanced AI technologies, which offer sellers sophisticated opportunities to improve efficiency, as well as customer satisfaction. AI allows […]
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AI’s impact on marketing jobs

Reading Time: 5 minutes This question is one of the hottest topics of recent weeks and months. AI is becoming really advanced, and tools such as ChatGPT and DALL-E prove this advancement. This causes many people to fear about their professional future – copywriters, graphic designers, and even SEO specialists are worrying whether their work will soon be fully automated with AI. While there is no definite answer to this question, it’s […]
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The benefits of managing your reputation online

Reading Time: 4 minutes Managing online reputation is, in fact, the obligation of every business owner and manager, provided their company is present and operates at least partly online. If you neglect that part of running a company, you won’t be able to develop it successfully and acquire new customers. A good online reputation is always a result of specific actions of your organization. Today, we want to show you why it’s so vital to manage online reputation appropriately.
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The future of brick-and-mortar shopping

Reading Time: 5 minutes In the previous article about customer expectations towards brick-and-mortar shopping, we mentioned that this sales channel is still appreciated by almost 30% of respondents. Brick-and-mortar shopping is still here, but will it stay for long? Today, we want to look into the future and see how this form of trade will likely evolve. THE FUTURE SHOPPER REPORT 2021 which was conducted on […]
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6 practices to help you build a CX program in your business

Reading Time: 6 minutes Nowadays, customer experience is key to any business. CX matters most for companies that provide services for multiple customers a day. This includes both brick-and-mortar businesses, such as stores, health clinics, hotels or service points, as well as online businesses, for example e-commerce or SaaS. Developing an effective CX program is a complex long term process, which must allow for all customer related matters. In this article you will learn six practices to help you develop a perfect CX strategy.
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Google Maps Platform — your API key and why you need it

Reading Time: 4 minutes Every Internet user knows Google Maps. It’s one of the most popular services we turn to everyday, making use of its functionalities. Particularly a wide range of businesses, which operate from a Profile on Google My Business, use the online maps regularly. Few people realise, however, that this Mountain View tech giant offers far more beyond the classic Google Maps searches. […]
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