Reading Time: 4 minutes Managing online reputation is, in fact, the obligation of every business owner and manager, provided their company is present and operates at least partly online. If you neglect that part of running a company, you won’t be able to develop it successfully and acquire new customers. A good online reputation is always a result of specific actions of your organization. Today, we want to show you why it’s so vital to manage online reputation appropriately.

Reading Time: 5 minutes In the previous article about customer expectations towards brick-and-mortar shopping, we mentioned that this sales channel is still appreciated by almost 30% of respondents. Brick-and-mortar shopping is still here, but will it stay for long? Today, we want to look into the future and see how this form of trade will likely evolve. THE FUTURE SHOPPER REPORT 2021 which was conducted on […]

Reading Time: 4 minutes Every Internet user knows Google Maps. It’s one of the most popular services we turn to everyday, making use of its functionalities. Particularly a wide range of businesses, which operate from a Profile on Google My Business, use the online maps regularly. Few people realise, however, that this Mountain View tech giant offers far more beyond the classic Google Maps searches. […]

Reading Time: 4 minutes Fine feathers make fine birds, don’t’ they? Yes, they do. Painfully so. When we rate a place, a company or other users we all pay attention to photos and images published online. Did you know that people can recall up to 80% of what they have seen, but less than 20% of what they have read? If a business hopes to manage their Google My […]

Reading Time: 6 minutes Google constantly works to maximise the accuracy and customise its search results. The search results to a user query should be specific and most of all useful. Consequently, local searches become increasingly essential. What does it mean for your business? Well, if you value visibility, you need to improve your local ranking especially as regards your business listing on Google Maps. Here we will […]

Reading Time: 3 minutes Google Maps is a service visited regularly by over a billion users worldwide. Apart from its primary navigational function, it also plays a significant role in commerce. The service allows its users to leave a review on a business listing, which often proves useful to other users. You should know that such a review can be edited or removed by the author at any time. It takes […]

Reading Time: 6 minutes You have read several guidebooks, wrote down pages of insightful memos, spent hours analysing your competition – all this to provide your business with an outstanding Google Maps business listing.  Initially, all goes as planned, and you happily observe the growing number of comments and positive reviews under your business listing. Yet, as time goes by, you no longer keep track of your […]

Reading Time: 4 minutes Imagine a space where millions of Internet users share their comments on businesses, products and services. Sounds exciting, doesn’t it? For years now, the functionality has been available through Google in the form of a rating system, which is a part of business listings and the Google Maps service. My Google reviews matter. Do yours? To fully appreciate what Google reviews are, we should first get acquainted […]

Reading Time: 6 minutes Nowadays, a Google My Business listing is a must have. It’s an integral part of marketing campaigns, which are to promote your company among as many people as possible. After all, they are your potential customers that you intend to do business with. But a listing may not be enough. You will need reviews, comments and ratings, written by your customers. You won’t go far without […]