Reading Time: 6 minutes In 2023, Emplifi conducted a survey among over 2,000 consumers in the USA and the UK, aged between 16 and 55, who are active on social media and regularly make online purchases. It revealed that customer reviews and ratings are currently the most important factor influencing online purchase decisions – surpassing even price, return policy, and shipping costs. They play a significant role in today’s […]

Reading Time: 5 minutes When consumers have countless touchpoints with a brand – from traditional retail stores, through social media, to mobile apps – creating a consistent and engaging customer experience becomes a real challenge. Omnichannel marketing management is no longer just a trendy concept, but a necessity for companies wanting to build lasting relationships with their customers and stand out from the competition. The key to success is understanding how […]