How Amic Energy Increased Google Maps Visibility by 230%
Amic Energy significantly improved its visibility on Google Maps, achieving a 230% increase in profile views. Using Center AI, the company streamlined its business listing management, analyzed customer reviews, and attracted more visitors to its fuel stations. Read the case study to learn more.
of increase in profile views
of increase in website visits
of increase in driving requests
of increase in phone call requests
Company
AMIC Energy is a network of 128 fuel stations in Poland, operating since 2016 under the Austrian fund AMIC Energy Management GmbH. It offers high-quality fuels, with Subway at 69 stations and Sbarro at 7. The AMIC Club loyalty program provides customers with discounts and rewards. Combining fuel, dining, and retail, AMIC Energy is a convenient stop for drivers and travelers.
Headquarters
Branża
- Energy
- Gas Stations
- Retail
Challenge
Google Maps became a key customer acquisition channel for Amic Energy. The company realized that its gas station listings were often the first point of contact with potential customers.
However, managing the listings for 128 stations posed a significant challenge. Key obstacles included:
- The constant need to update critical information, such as operating hours, phone numbers, and promotions, while ensuring protection against unauthorized changes.
- Leveraging customer reviews posted on Google Maps. Each review contained valuable insights into customer expectations and experiences, but the lack of tools to analyze this data limited the company’s ability to act effectively.
Solution
To address these challenges, Amic Energy adopted Center AI, an intelligent platform that automated business listing management.
The platform enabled centralized updates for all contact details, operating hours, and promotions, ensuring consistency and protection from unauthorized modifications.
One of the most impactful features was the ability to bulk publish promotions and offers across all listings, allowing Amic Energy to quickly update customers on new deals, saving the marketing team countless hours.
Additionally, the customer review analysis feature provided valuable insights into customer feedback, helping Amic Energy identify key customer needs and adjust its services more effectively. Faster responses to reviews improved the company’s reputation and strengthened customer relationships.
Center AI gave us full control over our listings. Now, we can publish promotions and analyze reviews in one place—quickly, efficiently, and effectively.
Dorota Borowska
Marketing Coordinator, Amic Energy
Results
The collaboration with Center AI delivered significant results for Amic Energy, greatly enhancing the brand’s visibility on Google Maps and increasing customer engagement. Over the course of a year, the number of profile views grew by 230.52%, leading to a substantial increase in interest in fuel stations.
This boost in visibility also led to more customers using navigation functions—driving requests increased by 130.52%, demonstrating a strong intent to visit the stations.
Additionally, the number of phone inquiries rose by 150.19%, reflecting growing customer interactions with the business listings. At the same time, website visits from Google Maps increased by 150.29%, further strengthening the company’s online marketing efforts.
Amic Energy also achieved significant results in local SEO. The average ranking positions for key search terms like “fuel station,” “gas station,” and “gasoline” improved by 5 places, allowing many locations to reach the TOP 3 search results.
- +71 listings reached TOP 3 for the term “fuel station.”
- +68 listings reached TOP 3 for the term “gas station.”
- +58 listings reached TOP 3 for the term “gasoline.”
These impressive results not only improved visibility but also drove more traffic to fuel stations, leading to better business performance. Center AI proved to be a key tool in Amic Energy’s rebranding process, enabling the company to maintain full control over business listings and efficiently manage promotional campaigns.
In summary, the partnership with Center AI allowed Amic Energy to transform Google Maps into a strategic tool for customer engagement, increasing reach and driving business growth.
