Grycan Boosts Visibility and Streamlines Review Management with Center AI

Grycan, a renowned Polish ice cream and café brand, significantly enhanced its presence on Google Maps using Center AI tools. The solution improved business listing management and enabled the collection and analysis of customer reviews, driving an increase in direction requests and website visits.

Company

Grycan is Poland’s largest family-owned ice cream parlors and cafés, boasting approximately 130 locations. The brand offers a wide range of ice creams, sundaes, coffees, teas, cakes, and beverages, all crafted using family recipes and carefully selected ingredients. With its high-quality products and inviting atmosphere, Grycan attracts customers to its locations across the country.

Headquarters

Poland

Industry

  • Food and Beverage
  • Retail

Challenge

With multiple locations across Poland, Grycan faced the challenge of managing its Google business listings effectively.

Keeping critical information like opening hours, phone numbers, and special offers up-to-date was time-consuming and complex. The sheer volume of locations also made manually updating and managing entries daunting.


Consistency across all locations and professional customer review management were key priorities. To maintain high service standards, the brand needed an efficient way to monitor and analyze customer feedback while promptly responding to reviews.

Grycan café

Solution

Center AI provided Grycan with centralized tools to manage all their Google business listings in one place.

Using bulk editing features, Grycan could automatically update key information, such as opening hours and contact details, saving time while ensuring data accuracy.


The platform also enabled efficient review monitoring and analysis, allowing Grycan to respond to customer feedback quickly. These tools strengthened customer relationships and reinforced a positive brand image.


Moreover, the ability to publish marketing content in bulk made it easy for Grycan to share promotions and invite customers to explore new offerings. Monitoring listing performance and analyzing local SEO efforts further boosted the brand’s visibility on Google Maps.

see how Google users review sites in Center AI
Responding to reviews in bulk in Center AI

Results

Implementing Center AI significantly benefited Grycan, optimizing marketing efforts and enhancing brand reputation management.

Automation saved the team time, allowing them to focus on strategic initiatives such as expanding their product range and building stronger customer relationships.


Through centralized listing management and efficient review handling, Grycan improved its visibility on Google Maps, driving more visits and direction requests to their locations. Regular satisfaction analyses provided valuable insights, supporting the successful management of the entire café and ice cream parlor network.

Monitoring customer interactions in Google Business Profiles in Center AI