How Lewiatan Saves 860 Hours Per Month with Center AI
Lewiatan, one of the largest retail chains in Poland, significantly improved its presence on Google Maps by utilizing Center AI. This solution has enabled the company to save time, streamline the management of its business listings, and increase customer engagement in its stores.
hours saved monthly on managing business listings
increase in requests for directions
increase in clicks from Google Maps to website
Company
Lewiatan is a leading retail chain in Poland that has been operating since 1994. It has over 3,200 stores and offers shopping experiences tailored to local needs. Lewiatan stores enjoy strong customer trust, and the company actively supports its franchisees in business development.
Headquarters
Industry
- Food and Beverage
- Retail
Challenge
Lewiatan, one of Poland’s most significant and longest-standing franchise chains, faced the challenge of effectively managing its presence on Google Maps.
With over 3,200 stores, regularly updating basic information like opening hours, phone numbers, and addresses was time-consuming and difficult to coordinate from the central office. Many listings were managed by franchisees, leading to inconsistencies in the brand’s image and in the information presented to customers.
Additionally, the challenge was to ensure consistent brand communication and maintain uniformity in data management for such a large chain of stores. The central office needed a solution enabling cooperation with franchisees while maintaining control over critical elements of the brand’s presence on Google Maps.
We took on the challenge of organizing and managing the presence of PSH Lewiatan stores on Google Maps. It was no easy task, given that there are over 3,200 stores!
Ewa Ratajczyk
Sales & Marketing Manager
Solution
Lewiatan implemented Center AI, which fully met the chain’s needs. The tool enables centralized management of all business listings, automates the publication of marketing posts and offers, and allows for real-time updates to store information.
Franchisees can publish local content while the central office ensures brand consistency.
Moreover, Center AI provided flexibility in assigning permissions to different users, facilitating efficient collaboration between the central office, regional companies, and franchisees. Automating processes and managing data precisely on Google Maps improved listing visibility significantly, which increased the number of requests for store directions and drove conversions from local search results.
Fortunately, a trusted partner supported our actions at every step. We organized store listings and automated the process with Center AI. This allows us to communicate effectively with customers via Google Maps.
Ewa Ratajczyk
Sales & Marketing Manager
Results
Implementing Center AI significantly improved the efficiency of marketing and operational activities at Lewiatan.
By automating the management of Google Maps listings, the company saved valuable time while increasing its visibility in local search results. Center AI helped the marketing team manage content and store images, translating into direct benefits for the entire chain.
Lewiatan recorded significant increases in key metrics:
861 hours saved monthly – Lewiatan saved a substantial amount of time by automating the publication of marketing posts and offers. Previously, each listing had to be updated individually, requiring significant labor. The process has been simplified with Center AI, allowing the team to save 861 monthly hours while managing 3200 listings.
140% increase in requests for directions – Thanks to the improved visibility of listings on Google Maps, the number of requests for directions to Lewiatan stores increased significantly, directly leading to more foot traffic in physical stores.
92% increase in website visits – The improved visibility of listings and better communication with customers resulted in more people clicking through to Lewiatan’s website from Google Maps, leading to a 92% increase in website traffic.
The automation of processes not only improved operational efficiency but also allowed Lewiatan’s marketing team to focus on more strategic initiatives. As a result, the brand can more effectively build relationships with local communities, respond to customer reviews, and tailor its marketing efforts to the specific needs of individual regions.
The implementation of Center AI not only saved us time but also improved the quality of our communication with customers. Thanks to process automation, we can now focus on what’s most important – building positive relationships and customer experiences.
Ewa Ratajczyk
Sales & Marketing Manager
