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The latest updates, ideas and guides from our team.
Recent posts
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The ROPO Effect Revolution: Research Online, Purchase Offline
Modern shoppers blend online shopping and offline experiences like never before. They’ll read online reviews, compare prices on their phones, and—sometimes—head to a brick-and-mortar store to finalize the purchase. Other…
Weronika
January 6, 2025
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22 min read -
How to Measure Foot Traffic Data: Techniques, Tools, and Insights for Retail Success
Foot traffic is one of the most vital indicators of retail success, and in this guide, we’ll dive deep into everything you need to know about this topic. We’ll answer…
Weronika
January 3, 2025
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27 min read -
Small Business Reputation Management + 10 Expert Tips
You might think one bad review won’t hurt – until it shaves off 22% of your revenue. Surprising? It shouldn’t be. If small businesses don’t take control of their online…
Weronika
November 3, 2024
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15 min read -
Consider Google Business posts your ally in the game of SEO
TABLE OF CONTENTS Focus on highly effective but often overlooked feature boosting visibility in local search. While Facebook and Instagram are great for building long-term brand awareness, they are not…
Weronika
October 7, 2024
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14 min read -
4 ways to get started with customer feedback
Whether you’ve just started your business or your company already has an established online reputation, acquiring and managing customer reviews can be challenging. Entrepreneurs are particularly worried about negative comments…
Weronika
October 7, 2024
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5 min read -
AI’s impact on marketing jobs
This question is one of the hottest topics of recent weeks and months. AI is becoming really advanced, and tools such as ChatGPT and DALL-E prove this advancement. This causes…
Weronika
October 7, 2024
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5 min read -
Drive Foot Traffic to Physical Stores: 7 Proven Drive-To-Store Marketing Strategies
Increasing foot traffic to a brick-and-mortar store can be challenging, especially as online competition strengthens. However, physical stores have certain advantages, such as direct contact with products, instant purchasing, and…
Weronika
October 7, 2024
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12 min read -
Hyperlocal Content Marketing as a Community-Focused Growth Strategy
In the internet age, where traditional forms of advertising often fall short, content marketing is transforming how brands communicate with customers and stands out as one of the key tools…
Weronika
October 7, 2024
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10 min read
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