10 Examples of Omnichannel Marketing + Expert Tips for Success 📢

Have you ever started shopping on your laptop and then switched to your phone, only to realize you have to start over?

Or called customer service, got transferred, and had to repeat everything? Frustrating, right?

That’s exactly what omnichannel marketing solves. It creates a seamless, connected experience across all platforms, whether a website, app, social media, or an in-store visit. No more separable touchpoints or repeating yourself. Brands that do this well boost customer loyalty and drive more sales because clients expect convenience, personalization, and consistency. Unlike multichannel marketing, which treats each channel separately, omnichannel puts every touchpoint working together, making interaction purely effortless.

In this article, we’ll examine 10 examples of omnichannel marketing by brands that have mastered it, from banks that simplify money management to retailers that take care of every step of the shopping journey. These companies prove that well-mixed actions are what really keep people coming back.

What makes a marketing strategy omnichannel?

The omnichannel marketing strategy makes sure that wherever and however, you interact with a brand (on your phone, in-store, through an app, or even talking to a chatbot) it all feels like one united experience.

So, what makes the marketing omnichannel strategy actually work? Let’s break it down.

1. Cross-platform integration (because nobody likes starting over)

Let’s say you’re browsing sneakers on a store’s website during lunch, but you don’t immediately buy them. Later, on your way home, you check the brand’s app and boom, your cart is still there, waiting for you. No need to start from scratch!

That’s smooth integration in action. Brands that do this well ensure that your activity follows you across devices so you can pick up where you left off without any hassle. Everything is linked, from scrolling Instagram to checking a brand’s website or walking into their physical store.

And if you call customer support? They should already know your order history without making you repeat your life story. No more “Can you provide your order number again?” nonsense.

If you’re a retailer and you’re eager to learn more about your case, keep reading for 10 examples of omnichannel in retail.

2. Personalized, data-driven experiences (because generic marketing is so last decade)

Nobody likes feeling like just another random customer. We all love that “Oh wow, they actually get me” moment when a brand suggests the perfect product or sends a discount code right when we are about to buy something.

That’s where AI and automation come in. A smart omnichannel strategy uses data to make your approach feel personal at every stage. For example:

• Your favorite streaming service (Netflix, Spotify) knows precisely what you like and gives you tailored recommendations.

• Your go-to coffee shop app (hello, Starbucks) sends you a push notification with a discount on your usual order.

• Online stores remember what you browsed and gently remind you via email or ads (“Still thinking about those sneakers?”).

This is all about building a connection with consumers by showing them that brands actually understand their needs.

Want to learn how businesses create a successful omnichannel customer journey? Read omnichannel marketing management and the best practices in customer experience.

3. Consistent branding and messaging (so everything feels familiar, no matter where you see it)

When a brand looks sleek and modern on Instagram, but its website feels outdated and neglected, it creates a disconnect that can turn clients away.

A strong omnichannel strategy brings brand and message consistency across all solutions, creating a trustworthy feeling wherever clients interact with your brand. This means:

• Same logos, colors, and fonts everywhere (social media, website, mobile app, emails, and even packaging).

• Same tone of voice across all interactions, from an Instagram caption to an email newsletter or a chatbot response.

• Marketing campaigns that feel cohesive so clients recognize them across all places.

Such consistency builds trust and brand recognition. If people feel like they’re absorbed by one unified brand (not a bunch of disconnected pieces), they’re way more likely to stick around.

Also, check out the article if you’re interested in how Google influences omnichannel strategy building.

4. Technology-driven engagement (aka, brands making life easier for you)

The best omnichannel strategies use technology in smart ways to keep customers occupied without being pushy. This could be through:

• Mobile apps that let you shop, track orders, and unlock exclusive deals.

• AI-powered chatbots that give instant help instead of making you wait on hold for 30 minutes.

• Loyalty programs that work both online and in-store (because why should points only count in one place?).

• Augmented reality (AR) lets you try on sunglasses or see how furniture looks in your home before buying.

Basically, brands that use tech to make life easier and shopping more fun are the ones winning in omnichannel marketing.

If you’re looking for ways to drive foot traffic to brick-and-mortar stores, definitely explore these 7 proven drive-to-store marketing strategies.

10 best omnichannel marketing examples across industries

1. Citi Bank: Hyper-customized digital banking

Managing money used to mean standing in long lines, dealing with outdated websites, or spending way too much time on hold just to get a simple question answered. Citi Bank has completely transformed that interaction with an omnichannel strategy that makes banking feel accessible and even a little bit smarter. So, what makes Citi’s approach stand out?

Mobile-first banking with AI-derived financial insights

Most people don’t visit bank branches as often as they used to. Instead, they expect to manage their finances on the go, checking balances, transferring funds, or tracking expenses with ease. Citi Bank capitalizes on this shift with a mobile app designed to do more than display account information.

Their app uses AI to offer live financial insights, helping users track spending, set up savings goals, and even receive proactive budget recommendations. Instead of waiting for a monthly statement, Citi clients get nudges like:

• “Your grocery spending is up 25% this month. Want to set a budget?”

• “Your credit card payment is due soon. Schedule it now?”

Citi creates a banking experience that feels personal and proactive, rather than just transactional.

Clean transitions between app, website, and branch services

Sometimes, managing finances requires more than just an app. Citi Bank gives ways to switch between digital and in-person services without losing context or repeating themselves.

For example, a client who starts a loan application on their laptop can pick up where they left off on their phone later without re-entering details. If they have a question along the way, they can use Citi’s in-app chat to get instant help from an AI-powered assistant. If the issue requires a human touch, the chatbot can escalate the conversation to a real service agent who already has the customer’s information, so there’s no need to start from scratch.

For those who still prefer in-person banking, Citi’s mobile app allows users to schedule branch appointments so that when they arrive, a banker is ready to assist them with their specific needs. This kind of joint interaction between digital and physical touchpoints is exactly what an omnichannel banking strategy should deliver.

Instant SMS and push alerts for better engagement

Staying on top of finances can be overwhelming, but Citi makes it easier with timely, relevant notifications. Instead of expecting users to log in and check their accounts regularly, Citi Bank proactively sends alerts that help users stay informed without extra effort.

Some examples include:

• “Your paycheck has been deposited. Tap to view your updated balance.”

• “Suspicious transaction detected. Was this you?”

• “Your credit score has changed. Check your updated score now.”

These alerts provide security, peace of mind, and encourage action by reminding people to take action when needed.

2. Hilton Hotels: Unified guest experiences

Booking a hotel used to mean long lines at check-in, keeping track of a physical key card, and dealing with a one-size-fits-all experience. Hilton Hotels has completely changed that with a tech-driven omnichannel strategy that makes travel feel effortless. From the moment a guest starts browsing for a room to the time they check out, Hilton ensures that every step is interconnected.

Mobile-first hotel activities with the Hilton Honors app

Hilton understands that modern travelers want full control, without waiting at the front desk. That’s why the Hilton Honors app functions as more than just a booking platform. It allows guests to check in, select their rooms, and even unlock their doors using a digital key, all from their smartphones.

A guest can land in a new city, head straight to their hotel, and skip the check-in line entirely. No more paperwork, waiting in queues, or fumbling with a plastic key card. With just a few taps on the app, they’re in their room and ready to unwind.

For added convenience, the app also integrates features like:

• A mobile room key that eliminates the need for a physical card.

• An interactive hotel map to help guests choose their preferred room location before they arrive.

• The ability to request extra pillows, room service, or housekeeping directly through the app.

Such tight mobile integration makes Hilton’s interaction feel intuitive, putting guests in control while reducing friction in their journey.

Personalized offers that feel relevant, not random

Loyalty programs are nothing new in the hotel industry, but Hilton takes theirs a step further with highly personalized offers based on customer behavior and preferences. Instead of generic discounts, Hilton Honors members receive tailored promotions via email, SMS, and push notifications.

So, for example:

• A frequent business traveler might get a discounted suite upgrade before their next trip.

• A family that has booked at a resort location before might be offered a kids-stay-free promotion at a similar destination.

• A guest who frequently orders room service might receive an exclusive dining credit for their next stay.

Using customer data to their advantage, Hilton makes these offers relevant and valuable, enticing repeat stays and solidifying brand loyalty.

AI-powered travel recommendations for a personalized stay

Hilton isn’t just focused on making the booking and check-in process smoother. The Hilton Honors app integrates AI-powered travel recommendations that help guests make the most of their destination.

Based on factors like past stays, search history, and even weather conditions, the app might suggest:

• Local attractions, restaurants, and activities near the hotel.

• Exclusive activites available to Hilton Honors members, such as spa treatments or guided tours.

• Real-time updates and recommendations based on flight delays, weather changes, or city events.

Hilton creates an interaction beyond just booking a room and helps guests plan a better trip overall.

3. Delta Airlines: Unified booking and travel

Booking and managing air travel can be stressful — flights change, delays happen, and navigating an unfamiliar airport isn’t always hassle-free. Delta Airlines has taken an omnichannel approach to eliminate friction and put travelers in control, creating a seamless experience that starts long before takeoff and continues until passengers reach their final destination.

By integrating its website, mobile app, social media, airport kiosks, and customer service channels, Delta brings clients updates, personalized offers, and assistance at every point of contact.

Flexible booking across multiple channels

Delta understands that travelers have different preferences when it comes to booking flights. Some prefer the traditional route of going through a travel agency, while others want to handle everything themselves through a website or mobile app.

For instance:

• A traveler can book a flight on Delta’s website and instantly access their itinerary in the Fly Delta app without needing to re-enter details.

• If a passenger books through a third-party travel agency, their flight details still sync with Delta’s systems, allowing them to check in via the app or at an airport kiosk.

• Once the flight is booked, live statuses on gate changes, delays, and baggage status are sent through push notifications, SMS, and email alerts to keep passengers informed at every step.

Delivering a swift transition between booking methods and offering up-to-date flight information, Delta reduces travel stress and puts passengers in full control of their trip.

Tailored offers via push notifications and social media ads

Delta makes travel convenient and also knows how to keep people’s attention with highly personalized marketing. Instead of blasting out generic promotions, Delta uses customer data and AI insights to target travelers with relevant offers at just the right time.

A few illustrative examples could be:

• A frequent traveler to Los Angeles might receive a discount on a first-class upgrade for their next trip.

• Someone who often books flights for work may get an email promotion for Delta Sky Club lounge access.

• A leisure traveler searching for warm-weather destinations might see retargeted social media ads for flights to tropical locations.

Delta also uses geolocation to send timely in-app offers. A traveler at the airport might get a push notification with a discounted upgrade to Comfort+ or a reminder about partner dining options available near their gate.

Delivering these offers through push notifications, email, and social media ads, Delta keeps travelers hooked without overwhelming them with irrelevant promotions.

Trouble-free airport experience with kiosks and AI-powered chatbots

Once travelers arrive at the airport, Delta continues to make the journey as stress-free as possible with self-service kiosks and AI-led support.

At Delta’s airport kiosks, passengers can:

• Check in for flights without standing in long lines.

• Upgrade seats or check bags in just a few taps.

• Print boarding passes instantly, even if they didn’t check in online.

Delta’s AI-powered chatbot provides swift support for travelers who need assistance through the Fly Delta app. From a simple question about baggage allowance to an urgent need like rebooking a missed connection, the chatbot helps resolve issues quickly. If human support is needed, the chatbot can transfer clients to a live agent with access to their travel details, eliminating the need to repeat information.

Integrating self-service options with AI-guided support, Delta ensures passengers can instantly get what they need without unnecessary delays or irritation.

4. Kaiser Permanente: Patient-centric omnichannel healthcare

Healthcare is one of the most critical industries where a well-connected journey can make all the difference. Patients booking appointments, consulting with doctors, or managing prescriptions need an interaction that is efficient, personalized, and accessible across multiple channels.

Kaiser Permanente has built an omnichannel healthcare system that bridges the gap between digital and in-person care, providing patients with timely, well-coordinated support no matter how they choose to interact with the system.

The My KP app: A digital hub for patient care

For many people, a visit to the doctor starts long before they step into a clinic. With the My KP app, Kaiser Permanente gives patients control over their healthcare from their smartphones, allowing them to:

• Schedule and manage appointments without calling a clinic.

• Consult with doctors via video telehealth visits when an in-person visit isn’t necessary.

• Refill prescriptions and track medication orders directly within the app.

• Access test results and medical records instantly, reducing the need for follow-up calls.

As you might expect, this level of digital access adds convenience. Patients stay invested in their own healthcare journey. Managing a chronic condition, checking lab results, or requesting a referral can all be done in one place without waiting on hold or visiting a doctor’s office for minor issues.

Integration between in-person and digital healthcare

One of the biggest frustrations in healthcare is repeating medical history every time a patient sees a new doctor. Kaiser Permanente solves this through the integration of electronic health records (EHRs) on digital platforms and in physical clinics.

Examples specifically for this brand include:

• If a patient books an appointment online, the doctor has access to their full medical history before walking in.

• After an in-person consultation, doctors can prescribe medication or request lab work, which syncs instantly with the patient’s digital profile.

• If a patient has a telehealth visit, their medical notes and prescriptions are automatically added to their EHR, creating continuity of care.

Only a bundled system eliminates redundancy, allowing healthcare professionals to focus on personalized treatment instead of paperwork.

You can deliver accurate and always up-to-date information about medical facilities, grocery stores, clothing stores, and more with Center AI’s Listing Protection.

AI-powered chatbots and SMS reminders for patient involvement

Kaiser Permanente understands that staying on top of healthcare can be overwhelming, which is why they use AI-powered chatbots and automated reminders to keep patients informed and proactive.

Some key features include:

• Chatbot support for quick medical questions, helping patients determine if they need an in-person visit or if a telehealth consultation will suffice.

• SMS reminders for upcoming appointments, reducing missed visits, and improving efficiency.

• Automated medication reminders, helping patients stay on track with prescriptions.

Such proactive communication empowers patients to receive care when they need it, but also to commit and take preventive measures to maintain their health.

5. Spotify: Unified cross-device music experience

Music has become a bespoke, on-demand interaction, and no platform has mastered this better than Spotify. It follows you across devices whether you’re listening to music at home, in the car, or at the gym.

Beyond just streaming music, Spotify’s omnichannel strategy blends AI-driven personalization, multi-device integration, and relevant engagement across multiple channels to keep users listening and coming back for more.

Switching between devices without interruptions

One of Spotify’s biggest strengths is how easily users can transition between devices. You can start playing a song on your phone, switch to your laptop, and then continue on a smart speaker, all without missing a beat.

Spotify Connect allows users to:

• Play music on one device and instantly transfer it to another with a single tap.

• Control playback across devices, like adjusting the volume on a smart TV from a phone.

• Sync across platforms so that playlists, liked songs, and play history update in real time, no matter where users listen.

Having this kind of device continuity creates an immersive environment where music is always available and never disrupted, making Spotify feel like an essential part of a user’s daily routine.

AI-assisted personalized playlists and recommendations

Spotify’s real magic happens in how well it knows its users. The platform lets people stream music and curates it for them, learning from listening habits to provide highly personalized recommendations.

Some standout features include:

• Discover Weekly and Release Radar: Custom playlists are updated regularly based on a user’s music taste.

• Daily Mixes: AI-generated playlists that blend favorite songs with new recommendations.

• Wrapped Campaign: A yearly data-driven music summary that turns personal listening history into a shareable interaction.

Using AI to create an endlessly customized feeling, Spotify keeps users entertained, excited, and always discovering new music that feels tailored just for them.

Multichannel engagement: email, social media, and app notifications

Spotify reaches out through email, social media, and push notifications to bring people back to the platform. Their top marketing omnichannel actions include: 

• Emails with music recommendations, concert alerts, and Wrapped summaries encourage re-engagement.

• Push notifications remind users about new album releases from their favorite artists or let them know a playlist has been updated.

• Social media integration makes it easy to share songs and playlists, keeping Spotify part of the social conversation.

Spotify reminds people of what they love about the platform and keeps them coming back for more.

6. HBO Max: Multi-platform content personalization

Streaming has become an on-demand, multi-device experience, and HBO Max understands that viewers want access to their favorite shows and movies, no matter where or how they watch. With a strong omnichannel strategy, HBO Max guarantees that subscribers get tailored recommendations, targeted promotions, and uninterrupted viewing across all devices.

AI-powered content recommendations based on watch history

With thousands of shows and movies available, finding something to watch could feel overwhelming. That’s where HBO Max’s AI-powered recommendation engine comes in. Instead of forcing users to scroll endlessly, the platform analyzes viewing history, preferences, and engagement patterns to suggest content that feels curated just for them.

Some key ways HBO Max personalizes content include:

• “Because You Watched” sections that recommend similar shows or movies.

• Trending and new release highlights based on a user’s favorite genres.

• Customized categories, such as “Comfort Watch” or “Thrillers You Might Like,” adapted to viewing habits.

HBO Max keeps subscribers captivated and encourages them to discover new content, increasing both watch time and customer satisfaction.

Directed promotions via email, social, and mobile push

HBO Max doesn’t just wait for users to open the app, that would be too obvious for them! The described brand actively re-engages them through multiple channels. Meaning that every touchpoint, from emails about new seasons to social media teasers and push notifications for trending series, is designed to bring users back to the platform.

Some ways HBO Max keeps participation high include:

• Personalized email alerts when a new episode of a watched series is released.

• Push notifications about trending content, exclusive behind-the-scenes footage, or time-sensitive promotions.

• Social media campaigns featuring trailers, fan interactions, and countdowns to new releases.

HBO Max viewers stay informed, excited, and continuously committed to the platform by delivering timely, relevant content suggestions.

Cross-device synchronization for a better viewing experience

A key part of HBO Max’s omnichannel success is how well it syncs across multiple devices. Viewers can start watching on their smart TV at home, pick up where they left off on their tablet during a commute, and finish on their phone in bed, all without missing a second!

Features that enhance the cross-device journey include:

• Instant watch history synchronization across the app, website, and smart TVs.

• Multi-user profiles with targeted recommendations and separate watchlists.

• Offline viewing options allow users to download content on mobile devices and watch without Wi-Fi.

It’s a seamless approach taken by HBO Max that fits into users’ daily routines, whether they’re binge-watching at home or catching up on episodes during travel.

7. BMW: A fully linked driving experience

Driving is no longer just about getting from point A to point B. Right now, it’s about connectivity, individualized service, and smart vehicle management. BMW has embraced an omnichannel approach that integrates digital tools, AI-based insights, and immersive showroom moments.

Unifying its mobile app, dealership experience, and customer engagement channels, BMW assures that drivers can readily manage their cars, receive timely service updates, and explore new models in innovative ways.

The My BMW app: A command center for vehicle control

BMW’s omnichannel strategy starts with the My BMW app, which transforms the way drivers interact with their cars. Instead of relying solely on manual controls or in-car interfaces, BMW owners can manage their vehicles remotely.

With the My BMW app, drivers can:

• Remotely lock and unlock their car from anywhere.

• Pre-condition the vehicle by adjusting climate settings before getting in.

• Locate their parked car using GPS tracking.

• Send navigation routes from their phone to the car’s system, so they’re ready to go before even starting the engine.

BMW makes sure that connectivity doesn’t stop when the driver leaves the vehicle.

AI-driven personalized service reminders

Car maintenance can often be an afterthought, but BMW ensures that owners never miss a service appointment or critical vehicle update. Using AI-powered analytics, BMW monitors vehicle diagnostics in real time and proactively notifies drivers when it’s time for maintenance.

How BMW keeps drivers informed:

• Email reminders when scheduled maintenance is due to keep drivers up to date on service needs.

• Push notifications via the My BMW app, alerting owners about tire pressure issues, battery status, or necessary software updates.

• SMS alerts for urgent diagnostics, helping prevent potential breakdowns before they happen.

BMW turns service reminders into a proactive and customer-friendly approach, reducing stress and keeping vehicles in excellent condition.

Augmented reality (AR) in showrooms for car customization

Buying a car is a high-investment decision, and BMW enhances the showroom impression by incorporating augmented reality (AR) technology, allowing clients to visualize and customize their dream car before making a purchase.

In BMW dealerships, consumers can:

• Use AR tools to see how different colors, trims, and interior options will look on their chosen model.

• View 3D renderings of their customized vehicle in real-world environments through their smartphone or showroom displays.

• Enjoy a virtual test drive, exploring a car’s features in a fully immersive, interactive setting before stepping into an actual vehicle.

As you can guess, this enhances the car-buying interaction but also bridges the gap between online research and in-person purchasing, allowing people to feel confident and informed before making a final decision.

8. Samsung: AI-powered customer engagement

When it comes to consumer electronics, customers expect more than just high-quality devices. They want helpful support, personalized recommendations, and a clean transition from online browsing to in-store shopping. Samsung has built an omnichannel strategy integrating AI-based engagement, loyalty programs, and on-the-fly support across multiple platforms.

Samsung wants clients to receive adapted service, relevant offers, and straightforward purchasing options no matter where they interact with the brand. To this end, it’s through unifying the mobile app, website, in-store events, and direct communication channels.

Samsung Members app: A one-stop hub for support, rewards, and promotions

Samsung’s Members app goes way beyond just device management. It acts as a centralized hub for product support, exclusive promotions, and customer rewards. Instead of relying solely on call centers or in-store visits, people can access a wide range of services and perks directly from their smartphones.

Through the Samsung Members app, users can:

• Access 24/7 support, including live chat, troubleshooting guides, and self-service solutions.

• Receive exclusive discounts and offers on Samsung products and services.

• Join Samsung’s loyalty program, earning points for purchases that can be redeemed for future discounts.

• Take part in beta testing programs that allow technology enthusiasts to see new software updates before their public release.

Samsung consumers always have access to customized services and rewards, making the brand experience feel tailored and inclusive.

Multichannel engagement: Email, SMS, website, and in-store experiences

Samsung understands that clients interact with brands in different ways, so it creates a cohesive vibe across multiple communication channels.

Some key elements of Samsung’s multichannel commitment include:

• Personalized product recommendations via email, based on browsing history and past purchases.

• SMS notifications for exclusive promotions and early access to product launches.

• Website-based AI chatbots, offering real-time assistance for product inquiries and troubleshooting.

• In-store actions that sync with online activity, allowing sales representatives to access a customer’s browsing history and preferences to provide tailored recommendations.

By integrating digital and physical interactions, Samsung customers always receive context-sensitive services. Now, see for yourself how Center AI’s Store Locator keeps digital and in-store experiences put together.

A frictionless transition between online research and in-store purchasing

Many consumers start their shopping journey online, researching features, comparing models, and reading reviews before purchasing. Samsung makes this transition from online to in-store shopping a breeze so consumers don’t lose their progress or have to start over when they walk into a store.

How Samsung bridges online and offline channels experience:

• Clients can start browsing online, save their preferred devices, and access their selections in-store.

• In-store representatives can pull up customer wish lists and provide hands-on demonstrations, tailored to what the person was researching.

• Augmented reality (AR) tools on Samsung’s website allow clients to visualize how TVs, appliances, or phones will look in their homes before purchasing.

• Smart in-store kiosks provide side-by-side comparisons and customized recommendations based on online activity.

This layer of integration eliminates friction in the buying process. So, be it an online shopper or in a physical store, the overall experience is combined, informed, and highly individualized.

9. Domino’s: The “anytime, anywhere” ordering experience

Domino’s lets clients enjoy pizza exactly how they want it, when they want it, and where they want it, without any hassle, using AI-based ordering, real-time tracking, and personalized promotions across multiple places. Ordering pizza should be as simple as wanting it, and Domino’s has taken this idea to the next level with a fuss-free, omnichannel experience.

Anytime, anywhere ordering through multiple channels

Domino’s doesn’t limit customers to just one way of placing an order. Instead, it allows people to order through a variety of solutions, making the process as convenient and accessible as possible.

Consumers can place orders through:

• The Domino’s website or mobile app for a traditional digital interaction.

• Voice assistants like Amazon Alexa and Google Assistant, allowing hands-free ordering.

• Text messaging (Domino’s AnyWare feature), where customers can reorder their favorite meal by simply sending an emoji.

• Social media platforms like Twitter and Facebook Messenger, making ordering as easy as sending a direct message.

Domino’s eliminates friction and guarantees that people can place an order in the way that feels most natural to them.

Real-time pizza tracker notifications via app and SMS

Waiting for food can be upsetting, but Domino’s turns that downtime into an engaging experience with its Pizza Tracker. Instead of wondering when their food will arrive, users receive live updates on their order status, from preparation to baking to delivery.

The Pizza Tracker is accessible via:

• The Domino’s mobile app and website, providing a visual timeline of the order process.

• SMS notifications, keeping customers informed even if they’re away from the app.

• Smart home devices, allowing users to check their order status through Alexa or Google Assistant.

Being transparent keeps people hooked and eliminates the common confusion of not knowing when their food will arrive.

Personalized discount offers based on AI on multiple platforms

Domino’s uses AI-based personalization to offer tailored discounts and deals that are specific to each customer’s ordering habits.

Key ways Domino’s personalizes promotions:

• Push notifications with exclusive deals for frequently ordered items.

• Email and SMS campaigns with time-sensitive discounts, encouraging repeat orders.

• Geo-targeted promotions based on a customer’s location, such as discounts for ordering while near a Domino’s store.

• In-app AI recommendations that suggest side items or upgrades based on past orders.

Using an omnichannel approach to promotions in this way keeps Domino’s top-of-mind and encourages customers to reorder.

10. Coca-Cola: AI omnichannel marketing

Coca-Cola has long been a master of brand engagement. Still, the company has taken things even further, embracing AI, IoT technology, and data-driven personalization to create an omnichannel experience that keeps customers in touch across multiple platforms.

IoT-connected vending machines with mobile payment integration

Coca-Cola has modernized the simple act of buying a drink by integrating Internet of Things (IoT) technology into its vending machines. These smart vending machines do more than just dispense soda, and create a joined-up interaction for consumers.

Key features include:

• Cashless mobile payments, allowing users to purchase drinks via Apple Pay, Google Pay, or Coca-Cola’s mobile app.

• AI-powered inventory tracking so that machines are always stocked with the most in-demand products.

• Discounts and rewards, where clients who use the Coca-Cola app can unlock special promotions or earn loyalty points for each purchase.

These IoT-enabled vending machines turn transactions into interactive events, encouraging customer engagement and brand stickiness.

AI-based personalized product recommendations via app and social media

Coca-Cola’s marketing strategy is focused on understanding individual preferences and delivering tailored product suggestions. Using AI-boosted data insights, Coca-Cola tailors its marketing to match consumer habits, purchasing history, and regional trends.

How Coca-Cola personalizes product recommendations:

• Mobile app users receive AI drink recommendations based on past purchases.

• Geo-targeted social media ads promote new flavors or limited-time offers based on location.

• Smart vending machines analyze purchasing trends to suggest flavors that are most popular in specific regions.

Having this type of personalization goes a long way toward making every interaction with the brand relevant and involving, making it more likely that customers will continue choosing Coca-Cola over competitors.

Branded storytelling across TV, social media, and in-store promotions

Coca-Cola’s success is based on creating emotional connections through storytelling. The brand blends TV commercials, digital campaigns, and in-store activations to build a consistent and immersive brand presence across all touchpoints.

Some examples of Coca-Cola’s omnichannel storytelling range from:

• Iconic ad campaigns that translate across TV, digital, and social media (such as the “Share a Coke” campaign).

• Interactive social media exposure, where users can create and share their own branded Coca-Cola moments.

• In-store promotional tie-ins, where Coca-Cola collaborates with retailers to integrate real-world experiences with digital campaigns.

As you can see, Coca-Cola keeps people emotionally attached, making them more likely to interact with and purchase its products.

Support marketing at every touch point with your audience

Brands today sell products or services, but most importantly, they create joined-up experiences that enhance customer satisfaction and meet customers wherever they are. From AI-driven personalization in banking and streaming to trackless online-to-offline shopping, the 10 brands we covered prove that omnichannel customer experience is the future of customer engagement.

What sets these companies apart is their ability to integrate data, technology, and insights across online and offline touchpoints to build 100% intuitive impressions. Whether clients’ details with a brick-and-mortar store or a desktop or mobile device, the journey remains consistent.

A truly customer-centric approach requires collaboration across departments, and a strong marketing team plays a crucial role in ensuring a cohesive omnichannel retail experience. Only when brands prioritize end-to-end integration and customization, do they create more satisfied customers who keep coming back.

So, is your brand delivering the kind of connected, personalized interactions people expect? If not, it’s time to rethink your strategy. The future of marketing is omnichannel. Are you ready to make the shift?