Marketing Glossary 360°

  • What is Upper Funnel Marketing? | Marketing Glossary 360° 💡

    Modern marketing efforts hinge on reaching potential customers at every stage of their customer journey—from the moment they first hear about a brand to the time they make a purchase and beyond. One of this journey’s most critical yet often overlooked parts is the upper funnel, also known as the top-of-the-funnel (TOFU marketing). But what is upper funnel…

    Weronika

    January 29, 2025

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      14 min read

  • What is Partner Marketing? | Marketing Glossary 360° 💡

    What is Partner Marketing? Partner marketing is a strategic collaboration between two or more businesses to achieve mutual success through joint marketing efforts. By leveraging each other’s strengths, resources, and customer bases, businesses can reach new audiences, enhance their brand visibility, and drive sustainable growth. This collaborative approach is rooted in shared goals and mutual…

    Weronika

    January 29, 2025

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      11 min read

  • What Is Holistic Marketing? | Marketing Glossary 360° 💡

    In the modern marketing landscape, businesses increasingly recognize the need for a more unified and customer-centric marketing strategy. Traditional practices, where traditional marketing departments operate in silos, are quickly becoming obsolete. Instead, companies are turning to a holistic marketing approach—a strategy beyond direct or performance marketing alone. By taking a holistic perspective, organizations can ensure…

    Weronika

    January 29, 2025

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      10 min read

  • What is Fashion Marketing? | Marketing Glossary 360° 💡

    Fashion marketing is a dynamic and ever-evolving discipline that blends the creative world of fashion with strategic marketing efforts. It focuses on understanding consumer behavior, trend forecasting, and communicating a fashion brand’s values in a way that resonates with its target audience. Successful fashion marketing requires a deep knowledge of the fashion industry, familiarity with…

    Weronika

    January 29, 2025

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      10 min read

  • What is BTL Marketing? | Marketing Glossary 360° 💡

    In today’s fast-paced marketing landscape, businesses seek new ways to stand out and reach their target audience. Traditional mass media channels like TV, radio, and print are still useful for broad brand awareness, but brands increasingly want to establish a more direct relationship with potential customers. This desire to create personal connections and drive direct…

    Weronika

    January 29, 2025

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      15 min read

  • What Is Lifecycle Marketing? | Marketing Glossary 360° 💡

    Definition and Importance of Lifecycle Marketing What is lifecycle marketing? At its core, it is a holistic approach to engaging and retaining customers throughout their entire journey with your brand—from the initial awareness stage to advocacy and beyond. This method involves understanding customer behavior, needs, and preferences in each stage and tailoring marketing efforts to…

    Weronika

    January 29, 2025

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      13 min read