Reading Time: 6 minutes Modern businesses are increasingly aware that consumer reviews can be a key factor in achieving success, as they provide valuable insights for improving products, services, and overall business practices, forming a foundation for the development and innovation of any enterprise. Moreover, a high average rating and a large number of positive reviews are now one of the main criteria for a company’s selection in the eyes of potential clients, with Google […]

Reading Time: 5 minutes In the previous article about customer expectations towards brick-and-mortar shopping, we mentioned that this sales channel is still appreciated by almost 30% of respondents. Brick-and-mortar shopping is still here, but will it stay for long? Today, we want to look into the future and see how this form of trade will likely evolve. THE FUTURE SHOPPER REPORT 2021 which was conducted on […]

Reading Time: 6 minutes Nowadays, customer experience is key to any business. CX matters most for companies that provide services for multiple customers a day. This includes both brick-and-mortar businesses, such as stores, health clinics, hotels or service points, as well as online businesses, for example e-commerce or SaaS. Developing an effective CX program is a complex long term process, which must allow for all customer related matters. In this article you will learn six practices to help you develop a perfect CX strategy.