Reading Time: 4 minutes The rapid growth of digital technology has transformed the way consumers interact with businesses. Today, local search engine optimization (SEO) has become an essential aspect of a successful online marketing strategy. Local SEO focuses on optimizing a website and online presence to rank higher in search engine results for location-specific searches. By targeting potential customers in your local area, you can drive more […]

Reading Time: 5 minutes This question is one of the hottest topics of recent weeks and months. AI is becoming really advanced, and tools such as ChatGPT and DALL-E prove this advancement. This causes many people to fear about their professional future – copywriters, graphic designers, and even SEO specialists are worrying whether their work will soon be fully automated with AI. While there is no definite answer to this question, it’s […]

Reading Time: 5 minutes Why are online reviews so crucial? You may be under the impression that the quality of your product or service will defend itself and that properly selected marketing activities will provide you with the desired influx of customers, in the face of which user reviews are irrelevant. However, the numbers don’t lie. According to statistics, 95% of consumers read the ratings and comments of others before […]

Reading Time: 5 minutes Undoubtedly, implementing AI into an existing company is a huge challenge. While adopting AI can significantly streamline work and accelerate many processes, the transformation process itself can be complicated and time-consuming. In this post, we want to show you three major stages of AI transformation. We hope this knowledge will help you with this process in your business. According to IBM’s Global AI Adoption Index […]

Reading Time: 5 minutes Whether you’ve just started your business or your company already has an established online reputation, acquiring and managing customer reviews can be quite a challenge. Entrepreneurs are particularly worried about negative comments from Internet users, though, as it turns out, completely needlessly. With the right approach, you can respond appropriately even to negative reviews and use them to attract loyal customers. In the following […]

Reading Time: 5 minutes SEO is one of the pillars of Internet marketing. Any company that wants to attract new customers and scale its business should take an interest in search engine positioning efforts. However, they take on many different forms, so choosing the right ones can be a challenge for you. One issue to consider is whether it is better to focus on organic or local SEO. What is the difference between one and the other, and how can you make the right decision? Check out our guide!

Reading Time: 6 minutes Google listings are often underestimated, although for local businesses, they can make a marked difference in a company’s visibility in search results. With the help of this free and truly practical tool from the Mountain View-based giant, you can contact customers, get feedback, publish updates concerning your company and your offer and even publish a list of products and services. Google business card management is a skill that […]

Reading Time: 12 minutes TABLE OF CONTENTS Focus on highly effective but often overlooked feature boosting visibility in local search. While Facebook and Instagram are great for building long-term brand awareness, they are not meant to help your clients find you when they are looking for products or services they need today. However, there is only one place we all go to when we are in desperate […]

Reading Time: 4 minutes Managing online reputation is, in fact, the obligation of every business owner and manager, provided their company is present and operates at least partly online. If you neglect that part of running a company, you won’t be able to develop it successfully and acquire new customers. A good online reputation is always a result of specific actions of your organization. Today, we want to show you why it’s so vital to manage online reputation appropriately.

Reading Time: 5 minutes In the previous article about customer expectations towards brick-and-mortar shopping, we mentioned that this sales channel is still appreciated by almost 30% of respondents. Brick-and-mortar shopping is still here, but will it stay for long? Today, we want to look into the future and see how this form of trade will likely evolve. THE FUTURE SHOPPER REPORT 2021 which was conducted on […]