15 Best Review Management Software in 2025 (Top Picks Compared)

One bad review can cost you a customer. A lack of reviews can cost you dozens. In today’s market, buyers rely heavily on online feedback to decide who to trust, especially in local and service-based industries. If you’re not actively managing your reputation, you’re leaving money on the table and letting competitors take the lead.

That’s where the review management and reputation management tool comes in.

Review management tools help you monitor, generate, and respond to reviews across platforms like Google, Yelp, Facebook, and more. But the best ones go further and automate review requests, analyze sentiment, track performance, and give you real-time and valuable insights to improve operations.

If you’re wondering:

• Which review platform is best for my business?

• What is review management software, and how does it work?

• What’s the difference between review tools, review systems, and review generation tools?

• Is there a best review site for products?

• Are Google reviews even worth it anymore?

You’re in the right place.

This guide covers the top review management software for 2025, what to look for based on your business size and goals, and how to choose a tool that not only collects reviews but also helps you act on them.

The 15 best review management software in 2025

Choosing the right review management platform can feel overwhelming, with each platform promising automation, visibility, and “all-in-one” solutions. So, instead of giving you another generic list, we’ve done the digging for you.

This curated guide highlights the 15 best review management software platforms in 2025 based on actual performance, feature depth, and business impact.

We’ve analyzed verified user feedback on Capterra, G2, and other proven platforms to give you a balanced, honest look at what each tool does best and where it might fall short.

Let’s look at our market research and how selected tools stack up.

Platform	Best for	Business size	Ease of use	Pricing range	Free trial	Pros	Cons
Center AI 💜	Multi-location businesses, franchises, agencies	Small to Enterprise	⭐⭐⭐⭐⭐	$20+	Yes (14 days)	Powerful review automation, location-level insights, comes with local seo and listings management features	Still expanding integrations with niche tools
Birdeye	Healthcare, franchises	Small to Enterprise	⭐⭐⭐	$299+	Yes (15 days)	Feature-rich, good CRM integrations, reliable support	It can feel complex, pricing adds up with add-ons
Podium	Home services, retail	Small to Midsize	⭐⭐⭐	$399+	Limited/No	Great for SMS, fast setup, strong local results	Limited analytics, not ideal for large teams
ReviewTrackers	Franchises, agencies	Midsize to Enterprise	⭐⭐	$89/location	Yes (30 days)	Strong reporting, tracks across locations, good sentiment filters	Lacks depth in review generation and automation
BrightLocal	SEO teams, agencies	Small to Midsize	⭐⭐⭐	$39	Yes (14 days)	Affordable, strong local SEO tools, white-label reports	The interface feels dated, and basic review features
Housecall Pro	Home service professionals	Small	⭐⭐⭐⭐	$59	Yes (14 days)	Very easy to use, all-in-one for jobs and payments	Limited review-specific tools, not built for review scaling
Yotpo	Ecommerce and DTC brands	Midsize to Enterprise	⭐⭐⭐	$15+	No (Free plan)	UGC tools, loyalty programs, visual review widgets	Expensive, mostly for product reviews
Trustpilot	Product-based businesses	Any size	⭐⭐	$259	Yes	Recognizable brand, easy to embed reviews	Lacks review generation tools, and can get pricey
Grade.us	Agencies, consultants	Small to Midsize	⭐⭐	$110	Yes (14 days)	Custom branding, client dashboards, campaign flexibility	UI feels outdated, lacks deep performance reporting
Sprout Social	Social media teams	Midsize to Enterprise	⭐⭐⭐	$199/user	Yes (30 days)	Central inbox for social and reviews, nice publishing tools	Reviews are a secondary feature, high price point
GatherUp	Local service businesses	Small to Midsize	⭐⭐⭐	$99	Yes (14 days)	Easy to use, good NPS tracking, review funnels	Not scalable, limited integrations, and automation
NiceJob	Small home service brands	Small	⭐⭐⭐⭐	$45	Yes (14 days)	Super simple, great automation, boosts social proof fast	Lacks deep analytics or role-based controls
Reputation.com	Enterprise CX teams	Enterprise	⭐⭐	Custom	No	Great for compliance, large-scale reporting, surveys + reviews	Steep learning curve, costly, less flexible for small teams
Thryv	Solo entrepreneurs, small biz	Small	⭐⭐	$20+/user	Free plan	Handles operations + marketing, all-in-one hub	Review tools are basic, and some features are behind paywalls
Google Business Profile	Any local business	Any size	⭐⭐	Free	N/A	Free visibility, shows up in search/maps, essential foundation	No automation, no multi-platform support, manual management

1. Center AI 

Center AI is the go-to platform for multi-location businesses that want more than just basic review monitoring. It helps teams collect feedback, respond faster, and turn insights into action. Reviews are just the beginning, though. Center AI also manages business listings, boosts local SEO, and strengthens brand reputation, all to drive real foot traffic and measurable growth. Built for growing businesses that need smarter tools, it simplifies workflows, reveals trends, and gives teams the clarity they need to move faster and keep improving every day.

Who should use it

Multi-location businesses and service industries like home services, healthcare, retail, ecommerce, and hospitality. Suitable for brands that want to scale customer engagement, improve accountability, and stay on top of their reputation while increasing foot traffic from Google Maps and boosting visibility for the most important local search terms, all from one centralized dashboard.

Read Center AI case studies.

Key features of Center AI

Center AI comes packed with everything you need to take control of your online reputation without making it complicated. You can automate review requests, monitor and respond across platforms like Google, Yelp, and Facebook, track real-time sentiment, and use customizable templates to keep your responses fast and on-brand. It also ties reviews back to individual locations, so you get precise data on performance across stores from one clean, centralized dashboard.

Let’s explore the most powerful review-related features:

• Local Review Booster. Center AI’s Review Booster makes it easy to generate more high-quality reviews without manual effort. After a service or purchase, customers receive a friendly prompt via QR code, text message, or follow-up link. Happy customers are encouraged to leave public reviews on Google Maps and other platforms, while unhappy ones are routed to private feedback. This way, you boost your online reputation while handling sensitive issues in-house. 👉 Explore Local Review Booster

• Review Response Manager. With Center AI, you can manage reviews from all your locations in one dashboard and reply directly without switching platforms. Use ready-to-go templates or let AI suggest responses tailored to tone and context. Want to save even more time? Set up automated replies based on review rating, keywords, or location-specific rules — and keep full control with review filters and approval flows. 👉 See how review response works

• AI-powered sentiment analysis. Understand the story behind the stars. Center AI analyzes incoming reviews, detects sentiment, and highlights key topics across all feedback. You get smart summaries of what customers are feeling and why, so you can spot patterns, fix issues faster, and celebrate wins. 👉 Learn about review insights

• Smart performance insights. See what’s working across your locations with clear, actionable stats: search visibility, profile views, direction requests, and more. You can even break performance down by store or team member to identify strengths and areas for improvement. 👉 View business listing statistics

• Centralized dashboard for easy management. No more bouncing between tools. Center AI’s dashboard brings everything together: reviews, rankings, customer feedback, and location data, in one place. It’s built for operators who want clarity, not clutter. 👉 Explore the dashboard

Beyond review management, Center AI also offers powerful features for local SEO, listings accuracy, and multi-location visibility, including:

• Bulk listings management. Update contact info, business hours, or services for multiple locations in just a few clicks. It’s fast, accurate, and removes the manual work. 👉 See how bulk listings management works

• Local SEO optimization. Improve search rankings with tools built for location-based businesses 👉 Explore local SEO software

• Bulk content publishing. Publish photos, offers, and updates across listings without manual uploads.

• Real-time alerts and listing protection. Be the first to know if something changes, like unexpected edits or negative reviews. Stay in control with automatic notifications and built-in safeguards. 👉 Explore listing protection

• Access and role management. Assign who can view or edit reviews, responses, or data per team or region.

• Store locator. Help customers find nearby branches with an embedded Google-powered locator👉 Explore local SEO software

• SEO ranking tracker. Monitor your search performance by location and keyword. 👉 Explore Store Locator

• Competitor sentiment analysis (coming soon). Compare your locations with competitors based on review sentiment and visibility. See what customers love (or hate) about similar businesses, and use that insight to get ahead.

• Competitor monitoring. Track how your listings and reviews compare to your top competitors

What users like about Center AI

What users dislike about Center AI

2. Birdeye

Birdeye is a well-established platform offering a broad suite of tools for collecting, managing, and responding to online reviews. It’s been around for a while and has a positive reputation among healthcare providers and businesses with multiple locations. This solution helps companies improve visibility and streamline customer feedback management across various online channels.

Who should use it

Healthcare providers, local businesses, franchises, and multi-location brands need a scalable solution. The optimal solution for organizations that want to centralize their reputation strategy without building out custom solutions from scratch.

Key features of Birdeye

• Automated review requests via SMS and email. Makes it easy to collect customer reviews automatically by sending invitations through text messages and emails right after a service.

• Listings management across directories. Keeps your business information accurate and consistent across a wide range of online directories and platforms.

• Customer feedback surveys. Lets you gather structured, insightful feedback from customers with customizable surveys.

• Built-in web chat and messaging. Allows customers to connect with your team in real-time through your website, improving engagement.

• Reputation reporting. Provides clear, easy-to-read insights that help you track and understand your brand’s online reputation over time.

• Review widgets and badges. Showcases your best reviews on your website to build trust with new visitors.

Birdeye compared to Center AI

Birdeye is packed with features and has earned its reputation among multi-location businesses, especially in healthcare and services. It handles review generation, listings, surveys, and even webchat. But it’s a bit of a marketing-heavy platform. Center AI is designed for teams that care about day-to-day operations and measurable outcomes. It collects reviews and ties them back to specific staff and locations, shows you trends over time, and helps you make smarter, faster decisions. So, while Birdeye gives you a wide set of tools, Center AI zeroes in on what actually drives performance.

What users like about Birdeye

What users dislike about Birdeye

3. Podium

Podium focuses on text-based customer communication and review generation, making it a go-to choice among small, service-driven businesses that want to connect with customers quickly. It puts SMS at the center of everything, from review requests to payments, making it simple and quick to use.

Who should use it

Retail stores, dental clinics, home service providers, and any business that wants to simplify review generation and real-time customer messaging. Ideal for teams that need to scale customer engagement without sacrificing quality.

Key features of Podium

• SMS-based review requests. Helps you quickly gather reviews by prompting customers via text messages after an interaction.

• Team messaging inbox. Combines all your customer communication in one dashboard for smoother collaboration.

• Mobile-first webchat. Lets customers reach out directly from your website with a chat interface optimized for smartphones.

• Payment collection tools. Simplifies transactions by allowing customers to pay through text links.

• CRM and POS integrations. Connects easily with your existing systems to streamline data management and workflow.

Podium compared to Center AI

Podium’s strength is real-time communication. It puts texting at the center, so review requests, chat, and even payments can happen over SMS. That’s a dream for small teams wanting quick interactions. But if you’re trying to build long-term visibility across many locations, Podium doesn’t dig deep, though. Center AI helps ensure your business info is consistent everywhere, manages reviews from multiple platforms, and connects feedback with the actual service behind it. It’s less about texting and more about your positive online presence and what customers are saying about it.

What users like about Podium

What users dislike about Podium

4. ReviewTrackers

ReviewTrackers is made for businesses that must manage many reviews across multiple locations. It focuses heavily on monitoring and analyzing customer feedback, making it a staple for franchises and enterprise crews that want to stay on top of their brand reputation at scale.

Who should use it

Franchises, enterprise operations, and agencies managing client reputations. Suited for people who need a centralized hub to monitor reviews, analyze trends, and report across many locations.

Key features of ReviewTrackers

• Multi-location review monitoring. Tracks customer reviews across all your business locations from one place.

• Instant review alerts. Notifies you right away when a new review comes in, so you can respond quickly.

• Sentiment analysis. Analyzes the language of reviews to understand how customers feel about your brand.

• Performance dashboards. Gives you visual summaries of your review data for better decision-making.

• Competitor benchmarking. Helps you see how your online reputation compares to others in your industry.

ReviewTrackers compared to Center AI

ReviewTrackers is all about listening. It collects reviews from across the web, sends alerts, and shows sentiment analytics. It’s a good fit if you want to know what people are saying. But when it comes to acting on that negative or positive feedback, it can leave you hanging. That’s where Center AI steps in. It not only helps you respond quickly, but also shows you which locations are slipping and why! It brings reviews, listings, and local SEO under one roof so that you can improve your reputation, not just observe it.

What users like about ReviewTrackers

What users dislike about ReviewTrackers

5. BrightLocal

BrightLocal is a reputation and local SEO toolkit for small businesses and digital agencies. It allows companies to improve their visibility in local search results, so if your goal is to show up in the map pack or climb local rankings, this platform has much to offer.

Who should use it

Local service businesses, solo business owners, and digital marketing agencies working with multiple clients. Good for teams focused on improving their appearance in local search results while keeping tabs on reviews.

Key features of BrightLocal

• Review monitoring and aggregation. Pulls reviews from multiple sites into a single, easy-to-manage dashboard.

• Citation tracking. Ensures your business info is correct and up-to-date across the web.

• Local SEO audits. Analyzes your presence in local search results and identifies opportunities for improvement.

• Google Business Profile syncing. Keeps your Google listing automatically updated with accurate information.

• White-label reporting. Allows agencies to generate branded reports for clients or internal stakeholders.

BrightLocal compared to Center AI

BrightLocal is known in the SEO world. It’s fine for auditing local listings, tracking rankings, and creating branded reports for clients. It’s ideal for agencies or teams focused solely on improving visibility. But if you want to grow your reputation while climbing search results, it might not be enough. Center AI handles the SEO stuff and automates review generation, listing updates, and reputation insights by store. You can get found and stay chosen.

What users like about BrightLocal

What users dislike about BrightLocal

6. Housecall Pro

Housecall Pro is a complete business management platform for home service professionals. From job scheduling to payments to customer communication, it handles the business’s operational side while also allowing you to collect reviews along the way.

Who should use it

Home service pros like HVAC techs, plumbers, electricians, cleaners, and mobile repair teams. Ideal for businesses that want their scheduling, billing, and all reputation management efforts to happen on one platform.

Key features of Housecall Pro

• Job scheduling. Helps you stay organized by managing appointments and dispatching teams effectively.

• Online booking. Lets customers easily book services through your website or app.

• Digital payments. Speeds up payments with digital invoicing and mobile payment processing.

• Automated review requests. Prompts customers to leave feedback automatically after their service (so called automated review requests).

• Built-in CRM tools. Stores and organizes customer info for easy access during jobs.

• Customer notifications. Keeps customers informed with automated reminders and updates.

Housecall Pro compared to Center AI

Housecall Pro is a business ops platform first. Job scheduling, invoices, and customer updates are its bread and butter. It does send review requests after a job, which is nice. But its review management is more of an add-on than a core feature. Center AI, by contrast, treats reviews like the main event. It automates outreach, monitors everything in one dashboard, and lets you respond with customizable templates. Plus, you get clear insight into how each team member or location is performing.

What users like about Housecall Pro

What users dislike about Housecall Pro

7. Yotpo

Yotpo is a powerhouse when it comes to e-commerce review management. It helps online brands collect and showcase product reviews, user-generated content (UGC), and loyalty incentives, all within one sleek marketing platform.

Who should use it

Direct-to-consumer ecommerce brands in fashion, beauty, wellness, and lifestyle. Suitable for online stores that want to gain credibility through social proof and grow customer lifetime value.

Key features of Yotpo

• Product review requests. Automatically asks customers for feedback after they make a purchase.

• User-generated content collection. Encourages customers to submit photos and videos with their reviews.

• Loyalty and referral programs. Boosts retention and engagement by rewarding customer advocacy.

• Email and SMS marketing. Offers built-in marketing tools to re-engage your audience through promotions.

• Review display widgets. Lets you highlight customer praise directly on your e-commerce site.

Yotpo compared to Center AI

Yotpo is an eCommerce-focused platform, helping online retailers boost sales through product reviews, loyalty programs, and user-generated content. It’s fine if you live in Shopify. But if you have physical locations and need to manage what customers are saying in Google Maps or Yelp, Yotpo isn’t the right fit. Center AI is built for those offline realities. It syncs listings, collects feedback, and shows you exactly which stores are performing and which ones need a lift.

What users like about Yotpo

What users dislike about Yotpo

8. Trustpilot

Trustpilot is one of the most recognizable online review platforms, especially in Europe. It’s a public-facing, third-party site where consumers can freely leave reviews about brands, products, and services.

Who should use it

E-commerce brands, software companies, and global consumer-facing businesses. Ideal for teams that want to strengthen their brand reputation with verified, third-party reviews that are easily discoverable online.

Key features of Trustpilot

• Verified review collection. Gathers real customer reviews through a trusted, transparent platform.

• Public brand pages. Hosts your reviews on a dedicated Trustpilot page, easily discoverable online.

• Review response tools. Gives you options to engage directly with reviewers publicly.

• Trust badges. Adds credibility to your site by showcasing your review score visually.

• SEO-friendly review widgets. Improves organic visibility by embedding structured reviews on your site.

• Analytics dashboards. Breaks down review trends to help you monitor brand sentiment over time.

Trustpilot compared to Center AI

Trustpilot gives businesses a public review profile and some trust badges to display. It’s great for visibility, but the workflow is very one-way: customers leave a review, you respond, and that’s mostly it. Center AI brings everything in-house. You request reviews proactively, monitor sentiment across multiple platforms, and manage negative feedback internally. It gives you actual control over how your reputation is built, not just a place to display it.

What users like about Trustpilot

What users dislike about Trustpilot

9. Grade.us

Grade.us is a flexible review generation platform popular with marketing agencies and consultants. It facilitates organizations to request, manage, and promote customer reviews through customizable campaigns and branded assets.

Who should use it

Marketing agencies, consultants, and small businesses looking for a white-label review solution. Ideal for teams that want to run branded review campaigns for multiple clients or locations.

Key features of Grade.us

• Email and SMS review campaigns. Sends branded review requests automatically to customers.

• Customizable landing pages. Directs customers to your preferred review platforms with branded funnel pages.

• Multi-platform review monitoring. Keeps tabs on your reviews across the most important channels.

• White-label reporting. Ideal for agencies managing multiple clients under one platform.

• Embeddable review widgets. Displays your best reviews directly on your business website.

Grade.us compared to Center AI

Grade.us is a go-to for agencies that need to manage client reviews at scale. It automates review requests, builds branded funnels, and offers white-label reporting, making it easy to help clients boost their reputations with minimal hands-on work. On the other hand, Center AI takes a different approach. Instead of serving agencies, it’s for businesses wanting to take control of their reputation. Alongside review automation, it brings in local SEO features, listing management, and store-level insights, helping companies to understand what customers are saying and why.

What users like about Grade.us

What users dislike about Grade.us

10. Sprout Social

Sprout Social is best known as a powerful social media management platform, but it also offers review monitoring features that make it useful for reputation management. It empowers brands to engage with customers across social channels, and reviews are just one part of their ecosystem.

Who should use it

Brands and agencies that manage their social media platforms and customer engagement from a single dashboard. Optimal for marketing teams who want to keep reviews and social feedback in one place.

Key features of Sprout Social

• Unified social inbox. Collects all social messages and reviews into one place for efficient replies and reputation management.

• Multi-platform monitoring. Tracks customer engagement and reviews from social networks and listings.

• Engagement tools. Helps you respond to mentions, comments, and reviews from multiple channels.

• Publishing calendar. Plans and schedules social content ahead of time for consistency.

• Sentiment reporting. Tracks how people feel about your brand across social platforms.

• Social analytics. Monitors key performance indicators like reach, engagement, and impressions.

Sprout Social compared to Center AI

Sprout Social focuses on social media and supporting people who juggle Instagram, Facebook, X (formerly Twitter), and more, with features like an intelligent inbox, news tagging, and a content calendar to keep everything running smoothly. It does include review monitoring, but it’s pretty light — more of a side dish than the main course. Center AI is built from the ground up for local reputation. Solutions like listings management, Local Review Booster, and performance reporting help you stay visible, collect more reviews, and understand what customers say to the individual store. It’s less “what’s trending on socials” and more “why isn’t this location converting?” So, if you’re running a brand on TikTok, Sprout’s got your back. But if you’re managing multiple storefronts and want your online existence dialed in across Google, Yelp, and beyond, Center AI is the platform that gets serious about reputation.

What users like about Sprout Social

What users dislike about Sprout Social

11. GatherUp

GatherUp is a reputation management platform focused on helping local businesses collect customer feedback and turn it into online reviews. This platform is based on the premise that better customer service starts with listening and provides ways to capture information and respond in a meaningful way.

Who should use it

Local businesses, franchises, and service providers who want to build up their positive online presence through structured customer feedback. Perfect for businesses looking for a lightweight but powerful way to generate and monitor reviews.

Key features of GatherUp

• Email and SMS review requests. Makes it easy to automate personalized review invitations.

• Feedback collection forms. Lets you capture internal feedback before requesting public reviews.

• Review monitoring across platforms. Consolidates reviews from Google, Facebook, and other sources.

• Customizable review widgets. Helps you embed dynamic, brand-aligned reviews on your site.

• Net Promoter Score tracking. Measures customer loyalty using standardized NPS methodology.

• Management dashboards. Provides a centralized view of customer sentiment and feedback data.

GatherUp compared to Center AI

GatherUp is great for businesses that want to collect feedback with as little friction as possible. Its Feedback Requests, Review Widget, and Net Promoter Score (NPS) functions make it easy to ask for reviews, display them on your site, and keep a pulse on customer satisfaction. It’s simple, clean, and mostly focused on generating positive public feedback while catching the negative elements before they go live. Center AI takes that core idea and cranks it up for multi-location management. With features like local review booster and bulk listings management, you’re automating feedback, syncing your business info across directories, and tying reviews back.

What users like about GatherUp

What users dislike about GatherUp

12. NiceJob

NiceJob is a review generation platform focusing on simplicity and automation, and helping small businesses get more 5-star reviews with less effort. It’s an approachable platform on the market, devised to help companies grow through social proof without needing to be a marketing expert.

Who should use it

Home service businesses, small local companies, and hospitality businesses looking for a simple way to increase their online reviews. Nice fit for organizations who want fast setup, easy automation, and solid results without complexity.

Key features of NiceJob

• Email and SMS review invitations. Sends automated review requests with minimal effort.

• Referral campaigns. Lets you reward customers who refer others to your business.

• Review site integrations. Pulls reviews from Google, Facebook, and other platforms automatically.

• Customizable review funnels. Directs customers to the sites where you want reviews the most.

• Website review widgets. Adds social proof to your site by showcasing real-time reviews.

• Lead capture features. Collects contact info from interested customers directly from your review flow.

NiceJob compared to Center AI

NiceJob helps you get more 5-star reviews without making it complicated. Its review invites, stories widget, and referrals features make it easy to automate review requests, show off your best feedback, and turn happy customers into new ones. It’s super simple to use and great for small businesses that want to boost credibility fast. Well, Center AI takes that same idea, automates reviews, and builds trust, but layers in way more depth for growing teams. With features like multisite reporting, local SEO tools, and review insights, it’s fundamental for businesses that need to manage reputation across locations, track what’s working (and what’s not), and actually connect reviews to individual store performance.

What users like about NiceJob

What users dislike about NiceJob

13. Reputation

Reputation.com is explicitly assembled for enterprise-level organizations that need to monitor, manage, and improve their brand perception across hundreds of locations and platforms. The platform is seen as robust and tailored for large teams that need control, compliance, and consistency.

Who should use it

Enterprise brands in healthcare, automotive, retail, and financial services. Fits large organizations with multiple departments, locations, and stakeholders involved in reputation and customer experience management that want to drive foot traffic.

Key features of Reputation

• Multi-location review monitoring. Tracks and consolidates reputation data across all business units.

• Survey and feedback tools. Allows you to dig deeper into customer satisfaction beyond public reviews.

• Business listings management. Keeps your listings accurate and protected across dozens of platforms.

• Sentiment analysis. Reads between the lines to reveal customer emotion in feedback.

• Competitive benchmarking. Helps you understand how you rank against similar businesses.

• Executive-level reporting. Summarizes data for top-level leadership to guide strategy.

Reputation compared to Center AI

Reputation.com is enterprise-grade, no question. It has powerful dashboards, competitive benchmarks, and survey tools for sprawling orgs. But it’s also heavy, expensive, and slow to implement. Center AI offers many of those same review and SEO features, but with faster onboarding and an interface that doesn’t require training. If you want to move fast and still see big-picture insights, Center AI feels a lot more nimble.

What users like about Reputation

What users dislike about Reputation

14. Thryv

Thryv is an all-in-one small business management platform with reputation management as part of a more extensive toolkit. The platform is for business owners who want to handle everything on the spot, from scheduling to payments to marketing without juggling a dozen apps.

Who should use it

Small service-based businesses, solo entrepreneurs, and startups looking for a single platform to manage their daily operations and online reputation. Suitable for businesses that value simplicity and need multiple business functions under one roof.

Key features of Thryv

• Integrated CRM system. Organizes your customer data in one place to streamline communication.

• Online scheduling. Lets your clients book appointments anytime with just a few clicks.

• Invoicing and payments. Sends invoices and processes transactions quickly and securely.

• Automated review requests. Sends review prompts after each appointment to keep feedback flowing.

• Business listings management. Ensures your information stays consistent across online directories.

• Email and text marketing. Keeps your audience engaged with promotional messages and updates.

Thryv compared to Center AI

Thryv is built as an all-in-one platform for small business management. It combines solutions like appointment scheduling, payments and invoices, CRM, and basic review management, helping businesses streamline daily operations in one spot. The platform works like a charm if you want a single, easy-to-use platform to run your entire business. Center AI focuses less on daily operations and more specifically on managing and improving your reputation at scale. Features like bulk listing management, local review booster, cross-location reporting, and performance tracking go deeper into reputation management, especially if you have multiple storefronts or locations to oversee.

What users like about Thryv

What users dislike about Thryv

15. Google Business Profile

Google Business Profile is the free, must-have tool from Google that helps businesses manage how they appear in Google Search and Maps, including those all-important customer reviews. It’s one of the first places people see your business online, which makes it critical for local visibility and reputation.

Who should use it

Literally any business with a physical location or service area. Great for local businesses that want to get discovered in Google search and collect public-facing reviews in the process.

Key features of Google Business Profile

• Review hosting and responses. Displays your Google reviews and lets you respond directly.

• Q&A section. Lets users ask and answer questions about your business publicly.

• Business information management. Manages business hours, location, services, and more.

• Photo and post updates. Shares images, announcements, and news right on your Google listing.

• Performance insights. Tracks user behavior such as calls, website clicks, and direction requests.

Google Business Profile compared to Center AI

Google Business Profile is your online front door. You need it, period. But managing it across multiple stores gets messy fast. Center AI plugs into your GBP and then layers on automation, bulk updates, review requests, and analytics. Instead of logging in to ten different dashboards, you get one place to manage it all, with real data to guide your decisions.

What users like about Google Business Profile

What users dislike about Google Business Profile

What is review management software?

You know how chaotic it can get if you’ve ever had to juggle Google reviews, Yelp alerts, Facebook comments, and a dozen other platforms just to keep tabs on your brand reputation. That’s where review management software steps in. It can serve as your command center for monitoring, responding to, and leveraging customer reviews across the web.

Think of it as the brain behind your online reputation strategy. It pulls in reviews from multiple platforms, helps you reply efficiently (sometimes even automatically), tracks trends, and gives you the details you need to improve your customer experience in one place.

A solid review management system will typically offer the following:

• Multi-platform review monitoring,

• Automated or templated responses to save time,

• Review generation features to request feedback via email or SMS,

• Sentiment analysis to understand how people really feel about your business,

• Reporting dashboards for tracking performance, trends, and impact.

In other words, it’s about using those reviews to create confidence and make smarter business decisions.

Review vs. review management systems

Let’s clear something up: a review system might just mean the review section on your product page, or a built-in feedback form. A review management system, on the other hand, is a centralized platform that help businesses organize, improve, and draw on reviews from all over the internet.

Where a basic review system is passive (like a suggestion box), a review management system is proactive. It gives you the tools to:

• Monitor reviews in real time

• Engage customers directly

• Auto-outreach for reviews

• Spot trends and sentiment shifts early

That difference? It’s the line between reacting to reviews and managing your reputation like a pro.

Difference between review tools, review generation tools, and reputation platforms

These terms get tossed around a lot, so let’s break them down:

• Review tools. This is the broadest category. Anything that helps you collect, monitor, or display reviews. Could be a widget, a dashboard, or a reporting feature.

• Review generation tools. These are more specific because they help you ask for reviews. Think: automated text messages, email requests, QR codes after service, etc. These functions boost your volume and help you get happy customers talking.

• Reputation platforms. These are more full-featured solutions (like Center AI) that go beyond reviews. They often include social listening, surveys, performance tracking, and integrations with your CRM or POS system. Reputation platforms zoom out, giving you the big-picture view of how people perceive your brand across all digital touchpoints.

How these tools support reputation management and customer experience

Reviews are public-facing proof of how your business shows up for customers.

When you actively manage your reviews, you’re:

• Showing customers you care

• Spotting issues early (before they become full-blown fires)

• Building social proof that attracts new customers

• Gathering real-time data that helps you improve your operations

Great reviews don’t just happen. They’re earned, nurtured, and amplified, and with the right software, that process becomes scalable and sophisticated.

Why businesses need review management systems

Managing your online reviews is mission-critical because your online reputation directly affects your bottom line. People are checking out what others say before they click “buy,” “book,” or even “visit.”

But here’s the thing: reviews don’t just organize themselves. Without a system in place, it’s easy to miss critical feedback, lose potential customers, or let small issues snowball into severe brand damage. That’s why businesses need awareness, but above all, a fundamental strategy powered by smart software.

What the numbers say about review management systems

Let’s look at some real-world proof and online reputation statistics.

• 88% of online consumers trust online reviews as much as personal recommendations from friends or family.

• 70% of customers need to see at least 5 good reviews before they feel confident making a purchase.

• 46% of online shoppers typically read 1–6 reviews before forming an opinion.

• 85% of people actively look for negative reviews to understand worst-case scenarios or potential issues.

• 94% of online consumers report that a negative review has caused them to avoid a business entirely.

• 33% of unhappy customers will consider revising a negative review if they receive a satisfactory resolution within 72 hours.

• 86% of readers specifically check how a business responds to negative feedback before deciding if they’ll buy.

• About 63% of all review-related impressions on the web are Google reviews.

Translation? Reviews affect how easily you get found, too!

From SEO to sales: how review tools drive real growth

Here’s where review management systems become real revenue tools.

• SEO boost. Regular reviews improve your visibility on search engines, especially Google. That’s because search algorithms view reviews as fresh, user-generated content.

• Click-through rates. Star ratings and recent feedback make your listings more appealing. More stars = more clicks.

• Conversion rates. When potential customers see consistent positive reviews, they’re far more likely to choose you over a competitor.

• Feedback loop. Reviews help you understand what’s working and what’s not. That’s data you can use to grow smarter.

When you manage reviews actively, you turn customer voices into a competitive advantage.

Real-world impact: who’s doing this well?

Let’s say you run a multi-location home services company. With hundreds of jobs a week, it’s easy to lose track of individual feedback. But when you plug in a review management platform like Center AI, things change quickly:

• You automatically request feedback after every appointment

• Happy customers leave reviews where they matter most

• Unhappy customers are routed to internal resolution before they go public

• Review trends are visible at a glance by location or service type

The result? New Balance saw a 280% increase in conversion from profile views to requests for directions and a noticeable lift in local rankings across all service areas.

Take Decathlon, another example with dozens of locations. Before using Center AI, their team manually updated store information across platforms, which led to inconsistent listings and customer confusion.

Once they brought in Center AI, they quickly identified which stores were underperforming in search visibility and customer feedback. The results were impressive: store listing views increased by nearly 180%, website visits jumped by over 160%, and phone inquiries rose by 130%.

They used those insights to improve staff training at key locations, boost customer satisfaction, reduce negative reviews, and create a more consistent in-store experience by acting on real data.

Are Google Reviews worth it?

Short answer: yes, absolutely.

Google reviews are still the gold standard regarding local search influence and consumer trust. Those stars pop up front and center when someone searches for your business or even your category. They influence whether someone clicks your listing, checks your hours, or chooses a competitor.

Even more importantly, Google uses review quantity, quality, and response behavior as ranking signals. So, the more you engage with reviews (especially on Google), the more exposure you gain.

That said, managing Google reviews manually gets old fast across locations. A good review management platform helps automate requests, monitor review trends, and respond quickly from one place.

Key features of top review management tools

Not all review platforms are created equal. Some just collect reviews. Others give you a full control panel for building trust, improving operations, and increasing awareness, all while saving you hours each week.

If you’re evaluating platforms, here are the features that actually make a difference, particularly if you’re managing multiple locations or a high volume of customer interactions.

Review generation

Most customers won’t leave a review unless you ask. Review generation tools automate the ask, so it’s built into your workflow.

Top platforms help you:

• Send review requests by email or SMS after the service.

• Personalize messages with customer names and location data.

• Link directly to the review platform.

• Add QR codes for in-person experiences or receipts.

As you can see, it’s about creating consistent, organic momentum that builds credibility over time.

Review monitoring

Your reputation lives across dozens of sites. The best tools pull it all into one place, so you’re not logging into five platforms daily.

Look for features like:

• Real-time alerts when a new review is posted

• Filters by rating, platform, location, or keyword

• Sentiment tagging or flagging of high-priority feedback

• Assigned ownership (so the right team member can follow up fast)

Staying on top of feedback keeps customers happy and keeps minor issues from becoming viral disasters.

Automated response

Responding to reviews matters. It shows you care, boosts customer loyalty, and even improves SEO. But when you’re getting dozens (or hundreds) of reviews a week, it can quickly become a full-time job.

That’s where automation helps. Top review tools let you:

• Set up templates based on review type (positive, negative, neutral)

• Customize responses with customer names and context

• Route complex issues to real people for follow-up

• Track response times to keep SLAs in check

This is powerful if you’re managing reviews across locations. Smart automation lets you stay responsive without sounding robotic.

Multi-platform integration

Your customers aren’t just on Google. They’re leaving feedback on Yelp, Facebook, TripAdvisor, industry-specific platforms, niche forums, you name it.

Great review management tools integrate with:

• Google My Business

• Facebook Reviews

• Yelp

• Better Business Bureau

• Healthgrades, Zillow, TripAdvisor

• And more depending on your industry

Multi-platform coverage ensures no review slips through the cracks and that your reputation is solid everywhere it counts.

Analytics and reporting

A good review platform turns stars and other ratings into insights.

Look for:

• Trends by location or time period

• Volume and rating breakdowns across platforms

• Word clouds or sentiment analysis to spot recurring themes

• Exportable reports for leadership or training purposes

This makes it easy to turn customer feedback into real strategy, from improving service quality to measuring the impact of new initiatives.

How to choose the best review management tool for your business

With so many review tools out there, it’s easy to get stuck in comparison mode, tabs open, features overlapping, and every platform promising “all-in-one” functionality. However, not every platform is for your business model, your team structure, or your goals.

Choosing the right review management software isn’t about going for the most popular name. It’s about finding a solution that actually fits how you operate and what you need to grow. So, how do you figure that out? Let’s break it down.

Start with the basics: what kind of business are you running?

Before diving into features, take a quick step back and consider:

• How big is your team? A single-location business needs different solutions than a national franchise.

• Are your customers local or online? Some platforms are better for service-area businesses, others shine in ecommerce or hospitality.

• What’s your current volume of reviews, and what’s your goal? You might need something lightweight to get started or a more robust tool to scale.

• Who’s managing reviews now? If you’ve got one marketing manager juggling it all, automation matters a lot more.

Key factors to consider when comparing platforms

Here’s a cheat sheet of what to look for (and why it matters):

Factor	Why it matters
Ease of use	If the platform is clunky or hard to train on, your team won’t use it.
Automation	Tools that automate requests, responses, and routing save serious time.
Integrations	Connect with your CRM, POS, or Google My Business, without manual work.
Reporting depth	You’ll want data you can actually use
Agent tracking	Know who’s driving 5-star feedback, and who needs support.
Scalability	Can it grow with you as you open new locations or expand your team?
Multi-location support	Centralize reviews, settings, and performance data across locations.
Customer support	Look for responsive support, onboarding help, and an active help center.
Price-to-value ratio	Not just “how much is it?,” but “what do I actually get for that price?”

Questions to ask before you commit

When you’re demoing tools or talking to vendors, don’t be shy. Ask the practical stuff:

• Can I automate review requests after a job or sale?

• How easy is it to respond to reviews from one dashboard?

• Does it integrate with the tools I already use?

• Can I see performance by team member or location?

• What happens if I scale to 10 locations or 100?

• Is there onboarding and ongoing support, or am I on my own?

• What reporting comes out of the box (and is it readable)?

• Can I customize notifications and alerts based on roles?

The answers will tell you pretty quickly if a tool is just “cool” or actually usable in your real-world workflow.

Think long-term: online reputation management software should grow with you

One of the biggest mistakes businesses make? Choosing review management solutions that solve today’s problem but don’t scale. Maybe it’s fine for a single location, but what about when you have five? Or fifty? Or when your organization grows and you need permission levels, internal workflows, and insight into performance?

Look for platforms that are created with growth in various regions, team management, and automation in mind. Those are the solutions that help you stay ahead.

At the end of the day, the right review platform should make life easier, not more complicated. It should help your crew move faster, give you a clear overview of what’s working (and what’s not), and free up your time to focus on delivering great experiences — not chasing down stars.

Center AI: A smarter way for managing customer reviews and reputation

Most review platforms are used to monitor reputation rather than actively improve it. This is where Center AI is changing the rules of the market.

Center AI is a savvier, more integrated system that can assist you in generating, responding to, and learning from customer feedback across every location, platform, and team member. It works wonders for companies that want to go beyond basic dashboards and start turning reviews into real-time performance insights.

If you’ve ever felt like you’re chasing reviews, struggling to keep up with replies, or unsure how your staff is actually impacting customer experience, Center AI was built for you.

What makes Center AI different?

Most tools stop at collecting reviews. Center AI goes further by connecting the dots between your customers’ feedback and your store performance. You can use it with confidence to manage your reputation and optimize it on the fly.

• Want to automate review requests after the service? Done.

• Need a single place to respond to Google, Yelp, and Facebook? Easy.

• Curious which technician is driving the most 5-star reviews? It’s all there, without extra work.

This is reputation management for operators, people who care about both the customer and the process behind the scenes.

Core features that set it apart

• Automated review generation via email and SMS, triggered by jobs, appointments, or sales

• Multi-platform monitoring and response from one simple dashboard

• Review tagging so you know who’s making customers happy, and who might need support

• Smart alerts and workflows to route negative feedback internally, fast

• Actionable reports that make it easy to spot trends, track improvements, and share wins across teams

• Easy integrations with tools you already use, like CRMs, scheduling apps, and POS systems

It’s all designed to fit into your current workflow, not create more work.

Real results from real businesses

“​​Working with Center AI has dramatically improved our customer communication and experience management. Their tools helped us efficiently handle reviews and publish offers across all Google Maps listings, enhancing consumer interactions and brand perception.” — Miłosz Krywański, Digital Marketing Manager at New Balance.

“Center AI gave us full control over our listings. Now, we can publish promotions and analyze reviews in one place — quickly, efficiently, and effectively.” — Dorota Borowska, Marketing Coordinator at Amic Energy

Whether you’re running a single shop or overseeing dozens of locations, Center AI gives you the transparency and control to scale your reputation (and your results) without scaling your workload.

FAQs about review management systems

What is the best feedback and review management software?

It depends on what you need, but the best platforms tend to do more than just collect reviews. They help you optimize the process, stay on top of feedback across platforms, and actually turn reviews into findings.

If you’re looking for a balance of automation, reporting, and store-level accountability, Center AI stands out. It gives you everything from review generation and response to performance tracking, so you’re not just managing your reputation, you’re improving it from the inside out.

What is the best review management software for small businesses?

If you’re a small business, your time is limited, so the best review tool is one that saves you effort without sacrificing features.

For ease of use and automation, NiceJob and GatherUp are good entry-level tools. They’re simple, focused, and help you get more reviews quickly.

But if you’re planning to grow or want something more proactive from the start, Center AI is also a great fit for small teams. It’s easy to use, but powerful under the hood, and it scales with you. Plus, you get smart automation and the ability to track how your staff impacts your online reputation, which most “starter” tools can’t do.

Is there free online review management software?

Sort of, but with limitations.

Google My Business is totally free and gives you the ability to manage your presence on Google, respond to reviews, and post updates. Well, it’s a great place to start.

However, it only covers Google reviews. You won’t get review generation, multi-platform tracking, automation, or internal reporting without using a dedicated review management tool.

If you’re looking for a budget-friendly option, many platforms (including Center AI) offer free trials or custom plans that scale with your business. You don’t need a huge budget to start building a better reputation, but you do need the right resources if you want to save time and grow strategically.

Your reviews should be your strategic direction 

At the end of the day, your online reputation is about how you respond, what you learn from it, and how you use that feedback to grow.

The right review management software does more than collect ratings. It helps you stay connected to your customers, generate trust at scale, and create internal accountability around the experience you’re delivering. You might be just starting out with reviews or already managing a high volume across locations — either way, there’s a solution out there that fits the way you work and the goals you’re trying to reach.

Managing your reviews is a marketing move, a daily habit, and one of the most powerful ways to stand out, stay trusted, and grow stronger over time.

And if you’re looking for something that combines smart automation, real-time insights, and performance tracking all in one spot Center AI is made for that.