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The Art of Engaging with Customer Reviews

Reading Time: 7 minutes In an era where the digital footprint of a brand is scrutinized more than ever, navigating the complex landscape of customer opinions has emerged as a critical facet of corporate strategy. This comprehensive approach extends beyond merely observing online discussions about a brand to actively engaging in them, irrespective of whether the feedback is favorable or unfavorable. Addressing positive feedback with as much importance as constructively responding to negative comments solidifies existing […]
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Google Maps Statistics and Interesting Facts

Reading Time: 4 minutes Nearly two decades have passed since the inception of Google Maps. Throughout this period, the app has introduced a plethora of innovations that have secured its position as a market leader. Evolving from a simple navigation program to a comprehensive platform that provides detailed information about various places and offers users the ability to contribute data, Google Maps has significantly outpaced its competitors. In this article, […]
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Google Business Profile Optimization – What Determines Your Company’s Ranking?

Reading Time: 7 minutes A Google Business Profile is a powerful tool for enterprises of all sizes, allowing companies to manage their online presence on Google services, including both the search engine and Google Maps. It doesn’t matter if you’re the owner of a neighborhood bakery or the CEO of a large retail chain with hundreds of stores – properly managing your Google business listings is essential nowadays for attracting new customers, […]
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How to fairly and effectively collect Google reviews

Reading Time: 6 minutes Modern businesses are increasingly aware that consumer reviews can be a key factor in achieving success, as they provide valuable insights for improving products, services, and overall business practices, forming a foundation for the development and innovation of any enterprise. Moreover, a high average rating and a large number of positive reviews are now one of the main criteria for a company’s selection in the eyes of potential clients, with Google […]
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Hyperlocal Content Marketing as a Community-Focused Growth Strategy

Reading Time: 9 minutes In the age of the internet, where traditional forms of advertising often fall short, content marketing is transforming the way brands communicate with customers and stands out as one of the key tools for building relationships and trust. By creating valuable content that engages, informs, and sometimes even entertains, companies can more effectively reach their target audience. One of the criteria for defining customer segments […]
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Introduction to Hyperlocal Marketing

Reading Time: 8 minutes In the last decade, one of the most frequently used words in marketing was “personalization”. While the potential benefits deriving from it can be very large, for many companies the bar was often set too high. Fulfilling the requirements that came with choosing this path was difficult, and the ratio of efforts to the benefits obtained in this way was disproportionate in many cases. The […]
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Impact of Reviews on Consumer Purchase Decisions

Reading Time: 6 minutes In 2023, Emplifi conducted a survey among over 2,000 consumers in the USA and the UK, aged between 16 and 55, who are active on social media and regularly make online purchases. It revealed that customer reviews and ratings are currently the most important factor influencing online purchase decisions – surpassing even price, return policy, and shipping costs. They play a significant role in today’s […]
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Omnichannel marketing management: best practices in Customer Experience

Reading Time: 5 minutes When consumers have countless touchpoints with a brand – from traditional retail stores, through social media, to mobile apps – creating a consistent and engaging customer experience becomes a real challenge. Omnichannel marketing management is no longer just a trendy concept, but a necessity for companies wanting to build lasting relationships with their customers and stand out from the competition. The key to success is understanding how […]
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How Google Maps influences omnichannel strategy building

Reading Time: 4 minutes In the digital world, consumers are becoming increasingly sophisticated in their shopping habits. It’s no longer a straightforward path from interest in a product or service to purchase. The modern consumer might start their shopping journey on a smartphone while commuting, continue on a laptop at home, and then finalize their purchase in a physical store. In this intricate consumer landscape, numerous touchpoints can play to a retailer’s advantage – […]
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Revolutionary marketing strategies: How the ROPO effect changes the approach to advertising

Reading Time: 4 minutes The ROPO effect (Research Online, Purchase Offline) refers to an increasingly common practice among consumers who seek information about a product or service online and then make a purchase offline, in a traditional store. In an era of ubiquitous digitization and information accessibility, consumers increasingly use the Internet as a source of knowledge, comparing products, reading reviews, and then choosing a physical location to purchase. This phenomenon is fundamental to marketing, forcing the […]
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