In the internet age, where traditional forms of advertising often fall short, content marketing is transforming how brands communicate with customers and stands out as one of the key tools…
People expect quick, relevant, and convenient results, and businesses that can meet them exactly where they are, when they need them will always have the edge. Unlike traditional local marketing,…
In 2023, Emplifi surveyed over 2,000 consumers in the USA and the UK, aged between 16 and 55, who are active on social media and regularly make online purchases. It…
When consumers have countless touchpoints with a brand – from traditional retail stores through social media to mobile apps – creating a consistent and engaging customer experience becomes a real…
In the digital world, consumers are becoming increasingly sophisticated in their shopping habits. It’s no longer a straightforward path from interest in a product or service to purchase. The modern…
Imagine your customers walking into your store, and you already know what they’re looking for. You also know what they’ve bought recently, which products they frequently view and in which…
Entering a new era of retail trade is no longer a secret. Artificial Intelligence (AI) undoubtedly represents one of the key tools driving this transformation and is used to build…
Implementing AI into an existing company is undoubtedly a huge challenge. While adopting AI can significantly streamline work and accelerate many processes, the transformation process itself can be complicated and…
Fine feathers make fine birds, don’t they? Yes, they do. Painfully so. When we rate a place, a company, or other users, we all pay attention to photos and images…
Every Internet user knows Google Maps. It’s one of the most popular services we use daily, using its functionalities. In particular, a wide range of businesses that operate from a…
Google constantly works to maximize the accuracy and customize its search results. The search results of a user query should be specific and, most of all, useful. Consequently, local searches…
You have read several guidebooks, written pages of insightful memos, and spent hours analyzing your competition—all this to provide your business with an outstanding Google Maps business listing. Initially, all…
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Learn how AI-driven solutions help retailers boostst foot traffic & customer experience—with real insights and 8 case studies.