7 ways to turn negative online reviews into positive ones
Why are online reviews so crucial? You may be under the impression that the quality of your product or service will defend itself and that properly selected marketing activities will…
Why do you need a strategy for local SEO
The rapid growth of digital technology has transformed the way consumers interact with businesses. Today, local search engine optimization (SEO) has become an essential aspect of a successful online marketing…
6 practices to help you build a CX program in your business
Nowadays, customer experience is key to any business. CX matters most for companies that provide services for multiple customers a day. This includes brick-and-mortar businesses, such as stores, health clinics,…
The future of brick-and-mortar shopping
In the previous article about customer expectations towards brick-and-mortar shopping, we mentioned that this sales channel is still appreciated by almost 30% of respondents. Brick-and-mortar shopping is still here, but…
The benefits of managing your reputation online
Managing online reputation is, in fact, the obligation of every business owner and manager, provided their company is present and operates at least partly online. If you neglect that part…
Displaying business card entries in Google Maps
Google listings are often underestimated, although for local businesses, they can make a marked difference in a company’s visibility in search results. With the help of this free and truly…
AI’s impact on marketing jobs
This question is one of the hottest topics of recent weeks and months. AI is becoming really advanced, and tools such as ChatGPT and DALL-E prove this advancement. This causes…
Competitive Advantage: How AI revolutionizes the shopping experience in the retail industry
Entering a new era of retail trade is no longer a secret. Artificial Intelligence (AI) undoubtedly represents one of the key tools driving this transformation and is used to build…
9 Proven Drive-To-Store Marketing Strategies to Boost Foot Traffic 🏬
Increasing foot traffic to a brick-and-mortar store can be challenging, especially as online competition strengthens. However, physical stores have certain advantages, such as direct contact with products, instant purchasing, and…
The Art of Engaging with Customer Reviews
In an era where the digital footprint of a brand is scrutinized more than ever, navigating the complex landscape of customer opinions has emerged as a critical facet of corporate…
37 Google Maps Statistics and Interesting Facts
Nearly two decades have passed since Google Maps’ inception. Throughout this period, the app has introduced many innovations that have secured its position as a market leader. Google Maps has…
Google Business Profile Optimization – What Determines Your Company’s Ranking?
A Google Business Profile is a powerful tool for enterprises of all sizes, allowing companies to manage their online presence on Google services, including both the search engine and Google…
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